Research Report on Beer Industry in China 2016-2021 Proposal
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1. INTRODUCTION
In 2015, the global beer production was 188,640 million liters, which decreased 1. 2% compared with last year. The total beer global production has appeared negative growth for two years. The main reason is that those Americans and British who used to addict to beer gradually begin to keep away from beers for health. In addition, as a biggest beer manufacturing country, China has gone through a decrease in production.
In China, the beer market scale is keeping a steady growth tendency. Although its sales volume appears a slight decrease, the revenue in beer industry does not suffer much impact as the increase in unit price. In 2015, the sales revenue was RMB189，709 million in beer industry, which increased 0. 58% compared with last year.
In this report, ASKCI will further disclose market potential and commercial opportunities for beer industry in China. Recommendations will be given at the end of the report to describe the prospect and provide suggestions for strategy making.
1) The Aim of Report
To provide readers with comprehensive and in-depth understanding of Chinese and global beer industry;
To analyze current development of the industry;
To analyze import and export situation of the industry;
To discover drivers and barriers of the industry;
To reveal opportunities for beer industry in China.
2) Benefit from the Report
Obtain latest info of beer industry, such as supply, demand, industrial chain, import and export, key players, etc.;
Find out how Chinese and global beer market will change and how your business can be involved in;
Keep informed of your competitors/their activities in the globe and in China;
Learn about key market drivers and barriers;
Share this information within your organization using free global intranet license.
2. SCOPE OF INVESTIGATION
The report will investigate Chinese beer industry from the following aspects:
1-2 work weeks needed.
1. INTRODUCTION
In 2015, the global beer production was 188,640 million liters, which decreased 1. 2% compared with last year. The total beer global production has appeared negative growth for two years. The main reason is that those Americans and British who used to addict to beer gradually begin to keep away from beers for health. In addition, as a biggest beer manufacturing country, China has gone through a decrease in production.
In China, the beer market scale is keeping a steady growth tendency. Although its sales volume appears a slight decrease, the revenue in beer industry does not suffer much impact as the increase in unit price. In 2015, the sales revenue was RMB189，709 million in beer industry, which increased 0. 58% compared with last year.
In this report, ASKCI will further disclose market potential and commercial opportunities for beer industry in China. Recommendations will be given at the end of the report to describe the prospect and provide suggestions for strategy making.
1) The Aim of Report
To provide readers with comprehensive and in-depth understanding of Chinese and global beer industry;
To analyze current development of the industry;
To analyze import and export situation of the industry;
To discover drivers and barriers of the industry;
To reveal opportunities for beer industry in China.
2) Benefit from the Report
Obtain latest info of beer industry, such as supply, demand, industrial chain, import and export, key players, etc.;
Find out how Chinese and global beer market will change and how your business can be involved in;
Keep informed of your competitors/their activities in the globe and in China;
Learn about key market drivers and barriers;
Share this information within your organization using free global intranet license.
2. SCOPE OF INVESTIGATION
The report will investigate Chinese beer industry from the following aspects:
- Supply and demand;
- Industrial chain;
- Import and export;
- Key players;
- Future trend;
- Commercial opportunity.
1-2 work weeks needed.
EXECUTIVE SUMMARY
DEFINITION AND METHODOLOGY
I ANALYSIS ON DEVELOPMENT OF BEER INDUSTRY IN THE GLOBE
I-1 Overview of Beer Industry in the Globe
I-2 Analysis on Development of Beer Industry in Europe
I-3 Analysis on Development of Beer Industry in Asia
I-4 Analysis on Development of Beer Industry in America
I-5 Analysis on Development of Beer Industry in Other Regions
II ANALYSIS ON DEVELOPMENT OF BEER INDUSTRY IN CHINA,2011-2015
II-1 Analysis on Development of Beer Industry in China, 2013-2015
II-2 Analysis on Scale of Beer Manufacturing Industry in China, 2011-2015
II-3 Analysis on Operation Performance of Beer Industry in China, 2011-2015
II-4 Analysis of Beer Market on Supply and Demand in China, 2011-2015
II-5 Analysis on Canned Beer Market in China, 2011-2015
II-6 Analysis on Development of Beer Package, 2011-2015
III SURVEY ANALYSIS ON BEER CONSUMER IN CHINA
III-1 Survey Analysis on Consuming Behavior of Beer Consumer
III-2 Survey Analysis on Preference of Beer Consumer
III-3 Survey Analysis on Satisfaction of Beer Consumer
IV ANALYSIS ON BEER INDUSTRY IN CHINA
IV-1 Development of Beer Industry in China
IV-2 Analysis on Production of Beer in China, 2011-2016
IV-3 Analysis on Import and Export of Beer Industry in China, 2011-2016
V ANALYSIS ON CHINESE BEER MARKET
V-1 Overview of Beer Market in China
V-2 Beer Market in City
V-3 Beer Market in Rural Area
V-4 Market for Middle and Top Beer
V-5 Analysis on Beer Distributor
V-6 Analysis on Profits in Beer Industry in China
VI ANALYSIS ON REGIONAL MARKET OF BEER INDUSTRY IN CHINA
VI-1 Huabei Region
VI-2 Dongbei Region
VI-3 Huadong Region
VI-4 Zhongnan Region
VI-5 Xinan Region
VII MARKETING ANALYSIS ON BEER INDUSTRY IN CHINA
VII-1 Analysis on Marketing development and Trend of Beer Industry in China
VII-2 Analysis on Marketing Strategy of Chinese Beer Brand
VII-3 Analysis on Advertising Strategy of Chinese Beer Brand
VII-4 Analysis on Beer Marketing Strategy in Hot- Season
VII-5 Analysis on Beer Marketing Strategy in Evening Performance
VII-6 Analysis on Marketing Network of Chinese Beer
VIII ANALYSIS ON COMPETITION OF BEER MARKET IN CHINA
VIII-1 Analysis on Competitive Structure in Chinese Beer Industry
VIII-2 Analysis on Market Competition of High-end Beer
VIII-3 Analysis on Competitive Trend in Beer Industry in the Futrure
VIII-4 Analysis on Beer Marketing Strategy in Hot- Season
VIII-5 Analysis on Beer Marketing Strategy in Evening Performance
VIII-6 Analysis on Marketing Network of Chinese Beer
IX ANALYSIS ON KEY BEER BRANDS AND ENTERPRISES IN CHINA
IX-1 Analysis on Major Beer Brands
IX-1.1 Budweiser Beer
IX-1.2 Snowflake Beer
IX-1.3 Guangzhou Zhujiang Brewery
IX-1.4 Tsingtao Beer
IX-1.5 Yanjing Beer
IX-1.6 Harbin Beer
IX-1.7 Carlsberg Beer
IX-1.8 Goldstar beer
IX-2 Tsingtao Brewery Co., Ltd
IX-3 China Resources Beer (Holdings) Company Limited
IX-4 Beijing Yanjing Brewery Co., Ltd.
IX-5 Guangzhou Zhujiang Brewery Co., Ltd.
IX-6 Fujian Yanjing Huiquan Brewery Co., Ltd
IX-7 Chongqing Brewery Co., Ltd.
IX-8 Lanzhou Huanghe Enterprise Co., Ltd.
IX-9 Tibet Galaxy Science & Technology Development Co., Ltd.
IX-10 AB InBev Putian Brewery Co., Ltd.
X CONCLUSION AND RECOMMENDATIONS
XI PROSPECT OF BEER INDUSTRY IN CHINA
ASKCI'S LEGAL DISCLAIMER
LIST OF TABLE
Table 1 Top10 Breweries in America
Table 2 Sketch Map of Oculto Beer Packaging
Table 3 Sketch Map of Lufthansa Beer Packaging
LIST OF FIGURE
Figure 1 Variation of Beer Production in the Globe, 2011-2015
Figure 2 Variation of Beer Consuming Volume in the Globe, 2011-2015
Figure 3 Prediction of Beer Retail Volume in the Different Global Region, 2016-2021
COMPANIES COVERED
Budweiser Beer
Snowflake Beer
Guangzhou Zhujiang Brewery
Tsingtao Beer
Yanjing Beer
Harbin Beer
Carlsberg Beer
Goldstar beer
Tsingtao Brewery Co., Ltd
China Resources Beer (Holdings) Company Limited
Beijing Yanjing Brewery Co., Ltd.
Guangzhou Zhujiang Brewery Co., Ltd.
Fujian Yanjing Huiquan Brewery Co., Ltd
Chongqing Brewery Co., Ltd.
Lanzhou Huanghe Enterprise Co., Ltd.
Tibet Galaxy Science & Technology Development Co., Ltd.
AB InBev Putian Brewery Co., Ltd.
DEFINITION AND METHODOLOGY
I ANALYSIS ON DEVELOPMENT OF BEER INDUSTRY IN THE GLOBE
I-1 Overview of Beer Industry in the Globe
I-2 Analysis on Development of Beer Industry in Europe
I-3 Analysis on Development of Beer Industry in Asia
I-4 Analysis on Development of Beer Industry in America
I-5 Analysis on Development of Beer Industry in Other Regions
II ANALYSIS ON DEVELOPMENT OF BEER INDUSTRY IN CHINA,2011-2015
II-1 Analysis on Development of Beer Industry in China, 2013-2015
II-2 Analysis on Scale of Beer Manufacturing Industry in China, 2011-2015
II-3 Analysis on Operation Performance of Beer Industry in China, 2011-2015
II-4 Analysis of Beer Market on Supply and Demand in China, 2011-2015
II-5 Analysis on Canned Beer Market in China, 2011-2015
II-6 Analysis on Development of Beer Package, 2011-2015
III SURVEY ANALYSIS ON BEER CONSUMER IN CHINA
III-1 Survey Analysis on Consuming Behavior of Beer Consumer
III-2 Survey Analysis on Preference of Beer Consumer
III-3 Survey Analysis on Satisfaction of Beer Consumer
IV ANALYSIS ON BEER INDUSTRY IN CHINA
IV-1 Development of Beer Industry in China
IV-2 Analysis on Production of Beer in China, 2011-2016
IV-3 Analysis on Import and Export of Beer Industry in China, 2011-2016
V ANALYSIS ON CHINESE BEER MARKET
V-1 Overview of Beer Market in China
V-2 Beer Market in City
V-3 Beer Market in Rural Area
V-4 Market for Middle and Top Beer
V-5 Analysis on Beer Distributor
V-6 Analysis on Profits in Beer Industry in China
VI ANALYSIS ON REGIONAL MARKET OF BEER INDUSTRY IN CHINA
VI-1 Huabei Region
VI-2 Dongbei Region
VI-3 Huadong Region
VI-4 Zhongnan Region
VI-5 Xinan Region
VII MARKETING ANALYSIS ON BEER INDUSTRY IN CHINA
VII-1 Analysis on Marketing development and Trend of Beer Industry in China
VII-2 Analysis on Marketing Strategy of Chinese Beer Brand
VII-3 Analysis on Advertising Strategy of Chinese Beer Brand
VII-4 Analysis on Beer Marketing Strategy in Hot- Season
VII-5 Analysis on Beer Marketing Strategy in Evening Performance
VII-6 Analysis on Marketing Network of Chinese Beer
VIII ANALYSIS ON COMPETITION OF BEER MARKET IN CHINA
VIII-1 Analysis on Competitive Structure in Chinese Beer Industry
VIII-2 Analysis on Market Competition of High-end Beer
VIII-3 Analysis on Competitive Trend in Beer Industry in the Futrure
VIII-4 Analysis on Beer Marketing Strategy in Hot- Season
VIII-5 Analysis on Beer Marketing Strategy in Evening Performance
VIII-6 Analysis on Marketing Network of Chinese Beer
IX ANALYSIS ON KEY BEER BRANDS AND ENTERPRISES IN CHINA
IX-1 Analysis on Major Beer Brands
IX-1.1 Budweiser Beer
IX-1.2 Snowflake Beer
IX-1.3 Guangzhou Zhujiang Brewery
IX-1.4 Tsingtao Beer
IX-1.5 Yanjing Beer
IX-1.6 Harbin Beer
IX-1.7 Carlsberg Beer
IX-1.8 Goldstar beer
IX-2 Tsingtao Brewery Co., Ltd
IX-3 China Resources Beer (Holdings) Company Limited
IX-4 Beijing Yanjing Brewery Co., Ltd.
IX-5 Guangzhou Zhujiang Brewery Co., Ltd.
IX-6 Fujian Yanjing Huiquan Brewery Co., Ltd
IX-7 Chongqing Brewery Co., Ltd.
IX-8 Lanzhou Huanghe Enterprise Co., Ltd.
IX-9 Tibet Galaxy Science & Technology Development Co., Ltd.
IX-10 AB InBev Putian Brewery Co., Ltd.
X CONCLUSION AND RECOMMENDATIONS
XI PROSPECT OF BEER INDUSTRY IN CHINA
ASKCI'S LEGAL DISCLAIMER
LIST OF TABLE
Table 1 Top10 Breweries in America
Table 2 Sketch Map of Oculto Beer Packaging
Table 3 Sketch Map of Lufthansa Beer Packaging
LIST OF FIGURE
Figure 1 Variation of Beer Production in the Globe, 2011-2015
Figure 2 Variation of Beer Consuming Volume in the Globe, 2011-2015
Figure 3 Prediction of Beer Retail Volume in the Different Global Region, 2016-2021
COMPANIES COVERED
Budweiser Beer
Snowflake Beer
Guangzhou Zhujiang Brewery
Tsingtao Beer
Yanjing Beer
Harbin Beer
Carlsberg Beer
Goldstar beer
Tsingtao Brewery Co., Ltd
China Resources Beer (Holdings) Company Limited
Beijing Yanjing Brewery Co., Ltd.
Guangzhou Zhujiang Brewery Co., Ltd.
Fujian Yanjing Huiquan Brewery Co., Ltd
Chongqing Brewery Co., Ltd.
Lanzhou Huanghe Enterprise Co., Ltd.
Tibet Galaxy Science & Technology Development Co., Ltd.
AB InBev Putian Brewery Co., Ltd.
