Mexico Beer Market- Trend Analysis & Forecast to 2030

May 2024 | 145 pages | ID: M747A18E60C3EN
Statledger Market Research & Consulting

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Mexico Beer Market Overview

In 2022, Mexico's beer production reached 141 million hectoliters, reflecting a 5.09% CAGR from 110 million hectoliters in 2017. Domestic consumption stood at 99.9 million hectoliters, reinforcing Mexico’s position as a major player in the global beer market. Growth is driven by evolving consumer preferences, urbanization, rising incomes, and a strong tourism industry.

Primary Areas/ Elements of Research & Analysis

The report provides comprehensive and valuable insights into the supply and demand dynamics of the Mexico beer market. Below are the variables considered and analyzed in the report:
  • Supply-demand trends, market growth, and trade (exports & imports)
  • Market structure, conduct, and performance analysis
  • Historical and forecasted market size (volume & value)
  • Trade analysis, including key partners, quantities, values, and price trends
  • Supply chain mapping, pricing, and regulatory framework
  • Competitive landscape profiling major players
  • Factors influencing market performance, including sustainability trends
Report Coverage

The report provides historical market data (2015-2023) with projections to 2030, covering supply & demand analysis, trade patterns, and competitive dynamics. It also assesses key barriers, technological advancements, and industry evolution within the Mexico beer market.

Mexico’s Role in the Global Beer Supply Chain

As the world’s largest beer exporter, Mexico shipped beer worth $5.02 billion in 2022, accounting for 30% of global exports. It ranked 4th in global beer production and consumption, following China, the USA, and Brazil. Major producers include Grupo Modelo and Cuauhtйmoc Moctezuma Brewery (Heineken), with the U.S. as the primary export destination.

Barley is the most critical ingredient, alongside hops, water, and yeast. Mexico relies heavily on U.S. imports, bringing in 323.5 million metric tons of barley in 2021/22 and 630 tonnes of hop extracts in 2022. Supply chain disruptions from COVID-19 and the Russia-Ukraine war have impacted ingredient availability and pricing, affecting beer production worldwide.

Market Drivers
  • Economic Growth: Rising disposable income boosts beer demand, especially in urban areas.
  • Young Demographics: With a median age of 29.4 years, Mexico’s youth drive beer consumption.
  • Tourism: Attracting 38.3 million international visitors in 2022, Mexico’s beer market benefits from strong tourist demand.
  • Innovation: Breweries are expanding their portfolios with craft beers, new flavors, and packaging formats.
  • Exports: Favorable trade agreements and global demand fuel continued export growth.
Market Challenges
  • Regulatory Constraints: Strict alcohol laws and taxation impact sales and marketing.
  • Beverage Competition: Beer competes with tequila, wine, ready-to-drink cocktails, and health-focused beverages.
  • Supply Chain Issues: Raw material price fluctuations and geopolitical tensions affect production.
Competitive Landscape

Mexico’s beer market is dominated by Grupo Modelo (AB InBev) and Cuauhtйmoc Moctezuma Brewery (Heineken), alongside rising craft breweries. Modelo led global beer exports in 2022, with over $5.4 billion in sales. Heineken is expanding its production footprint, including a new can manufacturing plant in northern Mexico.

Leading Beer Companies in Mexico
  • Grupo Modelo (AB InBev)
  • Cuauhtйmoc Moctezuma Brewery (Heineken)
  • Cervecerнa Minerva
  • Cervecerнa Primus
  • Cervecerнa Mexicana
  • Popular Beer Brands
  • Corona Extra, Modelo Especial, Pacifico, Victoria (Grupo Modelo)
  • Sol, Tecate, Dos Equis, Indio (Heineken)
Future Outlook

Despite regulatory and competitive pressures, Mexico’s beer market is poised for growth, driven by innovation, premiumization, and sustainability efforts. The rise of craft and specialty beers is reshaping market dynamics, ensuring continued expansion in domestic and global markets.

Scope of the Report:
  • Historical Years: 2015-2022
  • Base Year: 2023
  • Forecast Period: 2024-2030
  • Units: Value (US$ Million) and Volume (Tonnes)
  • Report Coverage: Production, Consumption, Export, and Import
  • Segments Covered: By Distribution Channel and Packaging
  • Companies Profiled: The market players include Grupo Modelo (Part of Anheuser-Busch InBev). Cuauhtйmoc Moctezuma Brewery (Part of Heineken), Grupo Cuauhtйmoc y Famosa (Part of Heineken), Grupo Modelo Pacifico, Grupo Modelo Baja California, Cervecerнa Minerva, Cervecerнa Primus, Cervecerнa Mexicana, Cervecerнa Calavera, and Cervecerнa Santo Coraje, and more.
1. EXECUTIVE SUMMARY

2. INTRODUCTION

2.1 Objectives & Scope of the Study
2.2 Definitions & Economic Importance
2.3 Research Methodology
2.4 Factors and Decision Matrix Analysis
2.5 Limitations & Challenges

3. COMMODITY/PRODUCT/MARKET OVERVIEW

3.1 Evolution/ Origin & Geographic Suitability
3.2 Beer: Product Images
3.3 Beer Consumption and Export Seasonality
3.4 Processing & Grading
3.5 Regulatory Analysis

4. MEXICO: COUNTRY PROFILE

5. MEXICO MARKET GROWTH FACTORS ANALYSIS

5.1. Mexico Alcoholic Beverages Consumption Trend
5.2. Drivers and Restraints Analysis
5.3. Challenges and Opportunities Analysis
5.4. Mexico Beer Market SWOT Analysis
5.5. Mexico Beer Market PESTEL Analysis
5.6. Mexico Beer Market Porter's Five Forces analysis

6. MEXICO BEER MARKET: SUPPLY ANALYSIS

6.1. Beer Supply Analysis (Production)
6.1. Beer Production Capacity Analysis
6.2. Beer Supply Analysis, by Packaging

7. MEXICO BEER MARKET: DEMAND ANALYSIS

7.1. Domestic Beer Demand
  7.1.1. Domestic Consumption
  7.1.2. Mexico Beer Market, by Sales Channels (On-trade and Off-trade)
7.2. Export Demand
7.3. Beer Supply Chain Analysis
7.4. Analysis on Mexico Beer Raw Materials/Ingredients Demand

8. MEXICO BEER MARKET: TRADE (EXPORT & IMPORT) ANALYSIS

8.1. Beer Export & Import Trend
8.2. Top 10 Export Destinations of Mexico Beer

9. MEXICO BEER MARKET: PRICE TREND ANALYSIS

9.1. Domestic Price Trend
9.2. Export Price Trend
9.3. Price Seasonality
9.4. Mexico Beer Brands Price Details

10. COMPETITIVE ANALYSIS

10.1. List of Key Companies Supplying Beer from Mexico
10.2. Mexico Beer Market, Brand Share Analysis, 2022
10.3. Key Company Profiles
  10.3.1. Grupo Modelo (Part of Anheuser-Busch InBev)
  10.3.2. Cuauhtйmoc Moctezuma Brewery (Part of Heineken)
  10.3.3. Grupo Cuauhtйmoc y Famosa (Part of Heineken)
  10.3.4. Grupo Modelo Pacifico
  10.3.5. Grupo Modelo Baja California
  10.3.6. Cervecerнa Minerva
  10.3.7. Cervecerнa Primus
  10.3.8. Cervecerнa Mexicana S.A. De C.V.
  10.3.9. Cervecerнa Calavera
  10.3.10. Cervecerнa Santo Coraje

11. CONCLUSION

12. APPENDIX


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