Air Care in Romania

February 2024 | 18 pages | ID: A494F21787BEN
Euromonitor International Ltd

Abstracts

Romanian consumers remained very attached to their homes, and there was still a large part of the population that worked from home (or in a hybrid work system). In general, consumers are placing a higher importance on having a pleasant environment at home. Consequently, air care registered another year of growth in both retail current value and volume terms in 2023. Ubiquity and high product diversity also supported the growth of the category at the end of the review period. Nevertheless, retail...

Euromonitor International's Air Care in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Air Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Air Care in Romania
Euromonitor International
February 2024

LIST OF CONTENTS AND TABLES

AIR CARE IN ROMANIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Positive performance continues for air care amid the desire for a pleasant home environment
Liquid air fresheners rides rapid development in brands, fragrances and distribution to post strong growth in demand
Consumers welcome new fragrances
PROSPECTS AND OPPORTUNITIES
Product development and growing awareness and availability offer positive outlook for air care
Significant developments to impact air care offer and distribution
Local consumers' taste for modern products to stimulate liquid and electric air fresheners
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2018-2023
Table 2 Sales of Air Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Air Care: % Value 2019-2023
Table 4 LBN Brand Shares of Air Care: % Value 2020-2023
Table 5 Forecast Sales of Air Care by Category: Value 2023-2028
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME CARE IN ROMANIA
EXECUTIVE SUMMARY
Home care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2018-2023
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2018-2023
Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home Care: % Value 2019-2023
Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 13 Distribution of Home Care by Format: % Value 2018-2023
Table 14 Distribution of Home Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources