Puyat Flooring Products Inc in Home and Garden (Philippines)

September 2013 | 2 pages | ID: PF7A2595DFCEN
Euromonitor International Ltd

Abstracts

In the review period, Puyat Flooring Products Corp increased its emphasis on product innovation effectively marketing this strategy to its customers. For example, in addition to simply promoting products on site, it was featured on Pinoy Big Brother, a popular reality TV show. Its active involvement in less traditional forms of advertising was also visible, such as its launch of a bedroom makeover contest. The company is expected to continue these non-traditional marketing strategies in order...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Puyat Flooring Products Inc: Key Facts
Company Background
Production
Competitive Positioning