Mebelnaya Kompania Shatura OAO in Home and Garden (Russia)

June 2016 | 2 pages | ID: M33F8EAE18DEN
Euromonitor International Ltd

Abstracts

In 2014 Mebelnaya Kompania Shatura OAO invested in reorganisation of points of sale, in terms of both exteriors and management. Additionally, its brand portfolio was changed with the highest emphasis on the oldest and most recognisable brand, Shatura. All these actions took place with the aim to correct the company’s activity and to improve its competitive advantage, given the difficult economic situation in Russia.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Mebelnaya Kompania Shatura OAO: Key Facts
  Summary 2 Mebelnaya Kompania Shatura OAO: Operational Indicators
Competitive Positioning
  Summary 3 Mebelnaya Kompania Shatura OAO: Competitive Position 2015