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Home and Garden Product Retail in Turkey - Market Summary, Competitive Analysis and Forecast to 2025

September 2021 | 34 pages | ID: H5CFB086A11FEN
MarketLine

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Home and Garden Product Retail in Turkey - Market Summary, Competitive Analysis and Forecast to 2025

SUMMARY

Home & Garden Product Retail in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS
  • The home & garden products market consists of gardening and outdoor living products, home improvement products, and homewares. Gardening and outdoor living includes garden buildings, manual and electric garden tools, garden utensils, outdoor living products (garden furniture, barbecues, ornaments), and plants and growing media (bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs and trees). Home improvement includes retail (not trade) sales of decorating materials (paint, varnish, wall tiles, wallpaper), Electricals hardware (alarms, light fittings, plugs, switches), hardware (brackets, locks, nails, bolts, nuts, etc.), other materials (adhesive, aggregates, boards, cement, doors, window frames, glass, bricks, timber, etc.), and manual and power tools. Homewares includes retail sales of home hardware (crockery, cutlery, glassware, rubbish bins, storage, mechanical utensils and home devices e.g. scales), lamps and lampshades, textiles and soft furnishings (bathroom textiles, beddings, cushions, futons, hammocks, mattresses, table linen, furniture covers, doormats), and window dressings (blinds, curtain poles, rails, curtains, hooks). All market data and forecasts are represented as a consumer expenditure in retailers which includes sales taxes (e.g. VAT) and figures presented are in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2020 annual average exchange rates.
  • The Turkish home and garden products retail market had total revenues of $19.5bn in 2020, representing a compound annual growth rate (CAGR) of 21% between 2016 and 2020.
  • The home improvement segment was the market's most lucrative in 2020, with total revenues of $14.2bn, equivalent to 72.8% of the market's overall value.
  • The Turkish construction industry has rapidly expanded in recent years, driven by housing projects and increasing urbanization. This has stimulated demand for home and garden products.
SCOPE
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the home & garden product retail market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the home & garden product retail market in Turkey
  • Leading company profiles reveal details of key home & garden product retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey home & garden product retail market with five year forecasts by both value and volume
REASONS TO BUY
  • What was the size of the Turkey home & garden product retail market by value in 2020?
  • What will be the size of the Turkey home & garden product retail market in 2025?
  • What factors are affecting the strength of competition in the Turkey home & garden product retail market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Turkey's home & garden product retail market?
1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do leading players follow?
7.3. What has been the most significant M&A activity this year?

8 COMPANY PROFILES

8.1. Inter IKEA Systems BV
8.2. Kingfisher Plc
8.3. Boydak Holding AS

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

LIST OF TABLES

Table 1: Turkey home & garden product retail market value: $ million, 2016-20
Table 2: Turkey home & garden product retail market category segmentation: $ million, 2020
Table 3: Turkey home & garden product retail market geography segmentation: $ million, 2020
Table 4: Turkey home & garden product retail market distribution: % share, by value, 2020
Table 5: Turkey home & garden product retail market value forecast: $ million, 2020-25
Table 6: Inter IKEA Systems BV: key facts
Table 7: Inter IKEA Systems BV: Key Employees
Table 8: Kingfisher Plc: key facts
Table 9: Kingfisher Plc: Annual Financial Ratios
Table 10: Kingfisher Plc: Key Employees
Table 11: Boydak Holding AS: key facts
Table 12: Boydak Holding AS: Key Employees
Table 13: Turkey size of population (million), 2016-20
Table 14: Turkey gdp (constant 2005 prices, $ billion), 2016-20
Table 15: Turkey gdp (current prices, $ billion), 2016-20
Table 16: Turkey inflation, 2016-20
Table 17: Turkey consumer price index (absolute), 2016-20
Table 18: Turkey exchange rate, 2016-20


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