[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

Home and Garden in the United Arab Emirates

April 2020 | 43 pages | ID: H33A11D4543EN
Euromonitor International Ltd

US$ 2,100.00

E-mail Delivery (PDF)

Download PDF Leaflet

Wire Transfer
Checkout Later
Need Help? Ask a Question
Despite the economic downturn in the region in general towards the end of the review period, and in the United Arab Emirates in particular, with the implementation of VAT and other regulations, home and garden saw continued positive growth in 2019. New products and innovations continued to gain importance in categories such as mattresses, for example. Mattresses are still considered by most consumers in the United Arab Emirates as an essential category, in which quality and the technology used a...

Euromonitor International's Home and Garden in United Arab Emirates report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
EXECUTIVE SUMMARY
Technological developments in terms of both products and their distribution are key to performance in 2019
Players implement added-value services, promotional activities and bundle offers to attract consumers
IKEA and Home Centre embrace tech developments to enable consumer visualisation
E-commerce gains traction with growing consumer connectivity, coupled with convenience of home delivery and click-and-collect
Continued technological developments and environmental factors to impact demand trends over forecast period
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2014-2019
Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Population composition and climatic conditions limit potential for gardening growth
Indoor plants account for notable proportion of total category due to size and ease of care
Lawn mowers’ growth driven by riding units, which rise strongly from low base
COMPETITIVE LANDSCAPE
Popularity of indoor plants underpins Dubai Garden Centre’s lead, Bosch sees share gain in power tools
International products strong in more premium offerings, private label performs well in categories with little differentiation
Domestic companies enjoy operational advantages, but international products are valued when reliability is key
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2014-2019
Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Gardening: % Value 2015-2019
Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
Table 14 Distribution of Gardening by Format: % Value 2014-2019
Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Residential infrastructure growth set to boost category’s performance
Promotions and bundling offers stimulate home furnishings category
E-commerce gains popularity due to convenience and high internet penetration
COMPETITIVE LANDSCAPE
IKEA maintains lead with competitive pricing and luxury appeal
HomeWorks brand consolidates lead in outdoor furniture following promotional investment
Large expat consumer base results in demand for both domestic and international players
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2014-2019
Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Players offer added-value services at no extra cost, “do-it-for-me” an increasing trend
Virtual reality appeals to consumers seeking greater control and visualisation prior to purchase
E-commerce gains traction as players develop online portals and address security concerns
COMPETITIVE LANDSCAPE
Local players make gains as they adapt to changing consumer demands
Ace Hardware Middle East FZE leads with strong portfolio, Jotun introduces new options
Online platforms and click-and-collect increasingly important
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2014-2019
Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Price promotions, internet access and popularity of cooking shows underpin continued growth
Private label benefits as consumers seek greater convenience in the kitchen
Health trend and awareness of quality to boost demand for more premium products
COMPETITIVE LANDSCAPE
Groupe SEB’s Tefal dominates ovenware, underpinning the company’s overall category lead
IKEA maintains lead in food storage, environmental issues may influence future demand
Growth of induction hobs set to boost demand for appropriate cookware
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2014-2019
Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
Table 34 Sales of Homewares by Material: % Value 2014-2019
Table 35 NBO Company Shares of Homewares: % Value 2015-2019
Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
Table 37 Distribution of Homewares by Format: % Value 2014-2019
Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024


More Publications