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Home and Garden in Thailand

May 2023 | 45 pages | ID: HAC52E19B3BEN
Euromonitor International Ltd

US$ 2,100.00

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Thailand witnessed an increase in consumer confidence in 2022, which was attributed to the reopening of the country to inbound tourism and an increase in international trade. However, there was a surge in the inflation rate due to soaring energy prices which was the result of Russia's invasion of Ukraine in early 2022. This increase in energy costs led to a rise in agricultural expenses and subsequently food prices, contributing to an overall inflation rate of 6.1% in Thailand.

Euromonitor International's Home and Garden in Thailand report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HOME AND GARDEN IN THAILAND
EXECUTIVE SUMMARY
Home and garden in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2017-2022
Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
Table 5 Distribution of Home and Garden by Format: % Value 2017-2022
Table 6 Distribution of Home and Garden by Format and Category: % Value 2022
Table 7 Forecast Sales of Home and Garden by Category: Value 2022-2027
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Interest in new technology fuels demand for robotic lawn mowers
Food security encourages urban farming
New plant varieties help capture the attention of consumers looking to become ‘plant parents’
PROSPECTS AND OPPORTUNITIES
Gardening expected to benefit from health and wellness benefits
Sustainable gardening products have strong potential for growth
E-commerce expected to gain further share
CATEGORY DATA
Table 9 Sales of Gardening by Category: Value 2017-2022
Table 10 Sales of Gardening by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Gardening: % Value 2018-2022
Table 12 LBN Brand Shares of Gardening: % Value 2019-2022
Table 13 Distribution of Gardening by Format: % Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: Value 2022-2027
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOME FURNISHINGS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
LED lamps sees dynamic growth in 2022 as layered lighting becomes popular
New product developments in mattresses promotes healthy demand
Multi-functional furniture witnesses increased demand in 2022
PROSPECTS AND OPPORTUNITIES
Eco-friendly home furnishings set to gain popularity
Search for cost savings could boost demand for rented furniture
E-commerce set for further gains while IKEA is set to benefit from opening of new store in central Bangkok
CATEGORY DATA
Table 16 Sales of Home Furnishings by Category: Value 2017-2022
Table 17 Sales of Home Furnishings by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Home Furnishings: % Value 2018-2022
Table 19 LBN Brand Shares of Home Furnishings: % Value 2019-2022
Table 20 LBN Brand Shares of Light Sources: % Value 2019-2022
Table 21 Distribution of Home Furnishings by Format: % Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: Value 2022-2027
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
HOME IMPROVEMENT IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales benefit from pent-up demand for home improvement and the impact of flooding on floor coverings
Wallpapers finding growing appeal while decorative paint retains its popularity
Increase in the cost of living encourages consumers to invest in hand tools to make their own repairs and home improvements in 2022
PROSPECTS AND OPPORTUNITIES
Innovative offerings in kitchen sinks should help stimulate demand
Smart toilets and effective designs to shape the future of Thai bathrooms
Increasing willingness to carry out DIY projects is expected to drive demand for power tools
CATEGORY DATA
Table 24 Sales of Home Improvement by Category: Value 2017-2022
Table 25 Sales of Home Improvement by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Home Improvement: % Value 2018-2022
Table 27 LBN Brand Shares of Home Improvement: % Value 2019-2022
Table 28 Distribution of Home Improvement by Format: % Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: Value 2022-2027
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
HOMEWARES IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ceramic proving popular in dinnerware as consumers focus on more sustainable materials
Alcohol consumption backs the demand for beverageware in 2022
Dining-at-home followed by consumers due to rising health concerns
PROSPECTS AND OPPORTUNITIES
Sustainable homewares gaining popularity among consumers
Ergonomic homewares likely to be a feature while younger consumers will demand multifunctional products
Retail e-commerce set to win further share while IKEA prepares to open its fourth store in Thailand
CATEGORY DATA
Table 31 Sales of Homewares by Category: Value 2017-2022
Table 32 Sales of Homewares by Category: % Value Growth 2017-2022
Table 33 Sales of Homewares by Material: % Value 2017-2022
Table 34 NBO Company Shares of Homewares: % Value 2018-2022
Table 35 LBN Brand Shares of Homewares: % Value 2019-2022
Table 36 Distribution of Homewares by Format: % Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: Value 2022-2027
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2022-2027


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