Home and Garden in Taiwan

June 2024 | 43 pages | ID: HB460AD719BEN
Euromonitor International Ltd

Abstracts

Home and garden in Taiwan saw a stagnant performance in current value terms in 2023, in contrast to the modest growth recorded in the previous year. While the country’s inflation rate was relatively low compared to other markets in the Asia Pacific region, such as Singapore, spiralling food and energy prices, exacerbated by supply chain disruptions arising from the war in Ukraine, placed a squeeze on household budgets. This was compounded by general concerns surrounding the outcome of forthcomin...

Euromonitor International's Home and Garden in Taiwan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Home and Garden in Taiwan
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

HOME AND GARDEN IN TAIWAN
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2018-2023
Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN TAIWAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Growing interest in cultivating green spaces boosts sales of essentials, such as seeds and hand tools
Indoor plants continue to be favoured for their aesthetic appeal
Retail e-commerce grows in importance
PROSPECTS AND OPPORTUNITIES
Consumers will seek to make the most of their limited outdoor spaces
AI technology offers potential for the gardening market
E-commerce to gain further share
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2018-2023
Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Gardening: % Value 2019-2023
Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
Table 14 Distribution of Gardening by Format: % Value 2018-2023
Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN TAIWAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Aesthetics play key role in purchasing decisions
Limited living space drives demand for space-saving furniture
E-commerce platforms are transforming shopping habits
PROSPECTS AND OPPORTUNITIES
LED lamps will represent bright spark in stagnant market
Smart technology will impact furniture design
Ergonomic designs will be increasingly popular
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2018-2023
Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN TAIWAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Rising popularity of DIY drives the demand for power tools, hand tools and hardware
Sustainability concerns continue to hamper sales of carpets, while tile flooring emerges as a popular choice over natural stone
Home improvement market sees an evolving retail landscape
PROSPECTS AND OPPORTUNITIES
Sluggish performance for home improvement products, as consumers continue to tighten their budgets
Sustainability is likely to influence the demand for wood flooring
Decorative paints are expected to see further growth
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2018-2023
Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN TAIWAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Modest growth for kitchenware and cookware, in light of declining home-cooking trend, while dinnerware is shaped by evolving consumer preferences
E-commerce emerges as important force in distribution landscape
IKEA leads highly fragmented market
PROSPECTS AND OPPORTUNITIES
Modest growth expected, with functionality remaining a key growth driver
Regulations on POPs set to impact homewares
Unbranded products expected to account for majority of homewares in Taiwan
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2018-2023
Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
Table 34 Sales of Homewares by Material: % Value 2018-2023
Table 35 NBO Company Shares of Homewares: % Value 2019-2023
Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
Table 37 Distribution of Homewares by Format: % Value 2018-2023
Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028