Home and Garden in Taiwan

May 2023 | 42 pages | ID: HB460AD719BEN
Euromonitor International Ltd

Abstracts

Home and garden in Taiwan experienced static growth in constant value terms in 2022, in contrast to the more buoyant performance of the previous year. While the country’s inflation rate was relatively low compared to other markets in the Asia Pacific region, such as Singapore, spiralling food prices, exacerbated by supply chain disruptions arising from the war in Ukraine, placed a squeeze on household budgets. With the economic outlook looking uncertain, consumers were reluctant to spend their h...

Euromonitor International's Home and Garden in Taiwan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

HOME AND GARDEN IN TAIWAN
EXECUTIVE SUMMARY
Home and garden in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2017-2022
Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
Table 5 Distribution of Home and Garden by Format: % Value 2017-2022
Table 6 Distribution of Home and Garden by Format and Category: % Value 2022
Table 7 Forecast Sales of Home and Garden by Category: Value 2022-2027
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shortage of outdoor space boosts demand for indoor plants
Grow-your-own food trend continues to benefit seed sales
Demand for sustainable fertilisers gains traction
PROSPECTS AND OPPORTUNITIES
Ongoing popularity of gardening will boost sales of essentials, such as soil and hand tools
Pots and planters will witness high demand, thanks to ongoing interest in indoor gardening
E-commerce to gain further share
CATEGORY DATA
Table 9 Sales of Gardening by Category: Value 2017-2022
Table 10 Sales of Gardening by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Gardening: % Value 2018-2022
Table 12 LBN Brand Shares of Gardening: % Value 2019-2022
Table 13 Distribution of Gardening by Format: % Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: Value 2022-2027
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOME FURNISHINGS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Home furnishings lack polish in unfavourable economic environment
Bath textiles witnessed a fall in demand in 2022, following a period of buoyant growth
Hotter temperatures reduced the demand for rugs in 2022
PROSPECTS AND OPPORTUNITIES
Shift towards quality mattresses which enhance the sleeping experience
Hybrid work model to increase demand for home office furniture
Storage boxes set to remain popular among consumers
CATEGORY DATA
Table 16 Sales of Home Furnishings by Category: Value 2017-2022
Table 17 Sales of Home Furnishings by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Home Furnishings: % Value 2018-2022
Table 19 LBN Brand Shares of Home Furnishings: % Value 2019-2022
Table 20 LBN Brand Shares of Light Sources: % Value 2019-2022
Table 21 Distribution of Home Furnishings by Format: % Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: Value 2022-2027
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
HOME IMPROVEMENT IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Low-maintenance requirements and durability of floor tiles benefit their sales in 2022
Cordless drills outperform corded versions
Wall covering products see buoyant demand
PROSPECTS AND OPPORTUNITIES
Positive growth expected for 2023 and beyond
Textured paint set to rise in popularity in the near future
Wooden flooring is set to outperform vinyl flooring in the coming years
CATEGORY DATA
Table 24 Sales of Home Improvement by Category: Value 2017-2022
Table 25 Sales of Home Improvement by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Home Improvement: % Value 2018-2022
Table 27 LBN Brand Shares of Home Improvement: % Value 2019-2022
Table 28 Distribution of Home Improvement by Format: % Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: Value 2022-2027
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
HOMEWARES IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
2022 witnesses a fall in homewares sales following replacement trend in 2021
Reduction in the amount of time devoted to home cooking negatively impacts sales of food storage items
IKEA leads highly fragmented competitive landscape while e-commerce gains share thanks to festive promotions
PROSPECTS AND OPPORTUNITIES
Continued interest in home cooking will lead to continued demand for homeware essentials
Beverageware, cutlery and dinnerware will see increased sales
Unbranded products expected to account for majority of homewares in Taiwan
CATEGORY DATA
Table 31 Sales of Homewares by Category: Value 2017-2022
Table 32 Sales of Homewares by Category: % Value Growth 2017-2022
Table 33 Sales of Homewares by Material: % Value 2017-2022
Table 34 NBO Company Shares of Homewares: % Value 2018-2022
Table 35 LBN Brand Shares of Homewares: % Value 2019-2022
Table 36 Distribution of Homewares by Format: % Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: Value 2022-2027
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2022-2027