Home and Garden in Switzerland

June 2024 | 45 pages | ID: H010539094BEN
Euromonitor International Ltd

Abstracts

In 2023, the home and garden market in Switzerland experienced a slight decline as the country faced macroeconomic issues such as inflation, an economic slowdown, rising interest rates, and global conflicts, which collectively led to a cautious approach to growth. Despite these obstacles, Switzerland demonstrated some resilience with overall economic growth, albeit slower than in previous years. The first quarter showed positive signs, but the economy stagnated in the second quarter. While the i...

Euromonitor International's Home and Garden in Switzerland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Home and Garden in Switzerland
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

HOME AND GARDEN IN SWITZERLAND
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2018-2023
Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN SWITZERLAND
KEY DATA FINDINGS

2023 DEVELOPMENTS

Moderate decline for gardening as it remains a popular hobby
Rising trend in “growing own food” supports growth of seeds and soil
Gardena achieves an increase in brand share due to innovation
PROSPECTS AND OPPORTUNITIES
Robotic lawn mowers gains traction thanks to the convenience of these products
Pots and plants benefits from urbanisation owing to limited garden space
Continued development of retail e-commerce over the forecast period
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2018-2023
Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Gardening: % Value 2019-2023
Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
Table 14 Distribution of Gardening by Format: % Value 2018-2023
Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN SWITZERLAND
KEY DATA FINDINGS

2023 DEVELOPMENTS

Barbecues witnesses growth as more people spend time outdoors
Price drops and support of social issues stimulate an increase in Ikea’s brand share
Change in aesthetics influences growth of living room textiles and window covering categories
PROSPECTS AND OPPORTUNITIES
Light-Emitting Diode Lamps (LED) sustains growth thanks to its energy efficiency and state subsidy
Forecast period demand for second-hand furniture grows
Sustainability and eco-friendly products remain at the top of consumer preferences
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2018-2023
Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN SWITZERLAND
KEY DATA FINDINGS

2023 DEVELOPMENTS

Carpets witnesses a comeback in Swiss homes as the vintage trend is popular
Demand for cordless drills rises due to the convenience these products offer
Sales of home paint rise as paint offers a cost-effective and convenient way of sprucing up a space
PROSPECTS AND OPPORTUNITIES
Market saturation and spending more time outdoors stimulate a forecast period decline
Sustainability drives growth of wooden flooring
Despite growth in retail e-commerce, consumers still appreciate expert advice in specialist stores
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2018-2023
Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN SWITZERLAND
KEY DATA FINDINGS

2023 DEVELOPMENTS

Inflation and consumer demand lead to marginal growth of homewares sales in 2023
Changes in eating habits and small living spaces impact cookware
Mixed channel trends for homewares, although retail e-commerce shows more promise
PROSPECTS AND OPPORTUNITIES
Sustainability and health influence consumers’ choice of homewares
“Swiss Made” label continues to gain traction over the forecast period
Modern and minimalist designs increasingly in-vogue in homewares over the forecast period
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2018-2023
Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
Table 34 Sales of Homewares by Material: % Value 2018-2023
Table 35 NBO Company Shares of Homewares: % Value 2019-2023
Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
Table 37 Distribution of Homewares by Format: % Value 2018-2023
Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028