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Home and Garden in South Africa

June 2020 | 41 pages | ID: H70D8DB27E3EN
Euromonitor International Ltd

US$ 2,100.00

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In 2019, home and garden in South Africa recorded steady levels of growth, albeit slightly lower than growth the previous year. Growth in the industry was driven by home paints, horticulture and hardware, with the rise of urbanisation and apartment living boosting value sales in all these areas. Despite this, growth was also stifled by several factors. Firstly, the challenging economic situation in the country saw some consumers looking for alternative solutions, such as DIY, rather than investi...

Euromonitor International's Home and Garden in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
ist OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
Growth is driven by increasing urbanisation, however, levels are stifled due to the challenging economy, and consumers focus on DIY
Rising apartment living, DIY trends, and the growing preference for LED bulbs shapes the landscape in 2019
Mr Price Group Ltd leads the landscape, as private label has a challenging year, competing against established brands
E-commerce, warehouse clubs and non-traditional furnishing stores are becoming a growing threat to traditional retailers on the landscape
Growth across the forecast period is driven by home improvements, as consumers continue to invest in their properties
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2014-2019
Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Distribution of Home and Garden by Format: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format and Category: % Value 2019
Table 7 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Urbanisation boosts sales for gardening, which remains a pastime more evident among suburban homeowners
The challenging economic environment makes it difficult for many to purchase a house, stifling growth for gardening
Lawnmowers are back in business, as drought restrictions are removed
COMPETITIVE LANDSCAPE
No change at the top as gardening is led by players with strong brand presence, available through multiple retailers across the country
New players are hesitant to enter the landscape, as gardening is not considered a priority by many
Growth is low for the forecast period as many consumers become more conscious of their water use in the garden
CATEGORY DATA
Table 9 Sales of Gardening by Category: Value 2014-2019
Table 10 Sales of Gardening by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Gardening: % Value 2015-2019
Table 12 LBN Brand Shares of Gardening: % Value 2016-2019
Table 13 Distribution of Gardening by Format: % Value 2014-2019
Table 14 Forecast Sales of Gardening by Category: Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
The economic environment puts a strain on sales, however many consumers turn to DIY solutions for cheaper alternatives
Younger people are renting more apartments, boosting demand for modern and urban-inspired home furnishings
LED bulbs and LED lamps gain popularity as consumers appreciate the cost efficiency of these items
COMPETITIVE LANDSCAPE
Mr Price continues to lead with its competitive prices, as Lewis Group remains a key competitor, despite losing share over the review period
Warehouse clubs and non-traditional furniture players become big competition, having low price-points for their modern offerings
Barbeques remain a popular activity in South Africa, and as such, smaller players continue to evolve the competitive landscape
CATEGORY DATA
Table 16 Sales of Home Furnishings by Category: Value 2014-2019
Table 17 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 19 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 20 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 21 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 22 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
To maintain sales when consumers are price-sensitive, players focus on low price-points, deals and promotions
Private label offerings have success in home paints, however, brands are chosen in other areas, benefiting from established consumer trust
Do-it-yourself home improvement activities remain relevant for homeowners
COMPETITIVE LANDSCAPE
Despite the heightened competition, Kansai Plascon continues to lead the landscape, running successful price promotions on its products
Leroy Merlin enters the landscape, bringing competition to Builders Warehouse, Cashbuild and Brights Hardware stores
Wholesale Housing Supplies aligns with Stanley Black & Decker to improve profits for both businesses
CATEGORY DATA
Table 24 Sales of Home Improvement by Category: Value 2014-2019
Table 25 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 27 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 28 Distribution of Home Improvement by Format: % Value 2014-2019
Table 29 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Kitchen utensils and food storage record growth, driven by a wide range of product choice and an extensive range of private label goods
A preference for colour and unique, interesting designs boosts growth in homewares
Consumer demands for quality, non-toxic goods with long life-spans drives growth for homewares
COMPETITIVE LANDSCAPE
Mr Price Group leads the landscape, as Tupperware South Africa remains in second place, appealing to mass consumers in the country
Innovative in-store approaches are set to boost the industry forward, attracting consumers with fresh, appealing concepts
Hendler & Hart looks to boost sales, by expanding its product range with premium offerings from Tefal and Krups
CATEGORY DATA
Table 31 Sales of Homewares by Category: Value 2014-2019
Table 32 Sales of Homewares by Category: % Value Growth 2014-2019
Table 33 Sales of Homewares by Material: % Value 2014-2019
Table 34 NBO Company Shares of Homewares: % Value 2015-2019
Table 35 LBN Brand Shares of Homewares: % Value 2016-2019
Table 36 Distribution of Homewares by Format: % Value 2014-2019


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