Home and Garden in South Africa

May 2024 | 43 pages | ID: H70D8DB27E3EN
Euromonitor International Ltd

Abstracts

Overall value sales of home and garden in South Africa continued to rise in 2023, despite prevailing economic challenges in the country significantly eroding consumers' disposable incomes. These challenges stemmed primarily from the persistent rise in unemployment and the escalating inflation rate, driven by increased prices of essential commodities such as fuel and rising labour costs for local manufacturers. Elevated inflation and interest rates persisted in 2023, further burdening consumers g...

Euromonitor International's Home and Garden in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Home and Garden in South Africa
Euromonitor International
May 2024

LIST OF CONTENTS AND TABLES

HOME AND GARDEN IN SOUTH AFRICA
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2018-2023
Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN SOUTH AFRICA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Trend of vertical and rooftop gardening creates demand for gardening equipment
Micro gardening and indoor plants thrive, boosting sales of pots and planters in 2023
Gardening shifts towards organic practices and seed conservation
PROSPECTS AND OPPORTUNITIES
Consumers to embrace recycling and eco-friendly practices over the forecast period
Rising interest in indigenous plants to increase aesthetic appeal
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2018-2023
Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Gardening: % Value 2019-2023
Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
Table 14 Distribution of Gardening by Format: % Value 2018-2023
Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN SOUTH AFRICA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Home furniture thrives amid supply chain challenges through innovation and sustainability
Lighting stands out with energy-efficient LEDs and innovative recycled designs
Charcoal barbecues reign, fuelled by affordability and tradition
PROSPECTS AND OPPORTUNITIES
Home furnishings to thrive on sustainability and local artistry
Millennials to drive growth of high-quality products at competitive prices
Urban migration to help boost South Africa’s home furnishings amid housing boom
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2018-2023
Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN SOUTH AFRICA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Home renovation focus remains on kitchens and bathrooms
Private label helps drive sales of home paint amid DIY slowdown
Demand shifts towards accessible and stylish options such as vinyl and ceramic tiles
PROSPECTS AND OPPORTUNITIES
Demand for cordless power tools to rise, amid growing home improvement trend
Decorative paint sales to benefit from income-generating home spaces
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2018-2023
Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN SOUTH AFRICA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Consumers embrace eco-friendly and multifunctional kitchen items
Surge in stove top cookware sales with emphasis on durability and value in 2023
PROSPECTS AND OPPORTUNITIES
Biodegradable dinnerware and cutlery to experience growth over forecast period
Rising inflation expected to spur demand for affordable homewares
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2018-2023
Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
Table 34 Sales of Homewares by Material: % Value 2018-2023
Table 35 NBO Company Shares of Homewares: % Value 2019-2023
Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
Table 37 Distribution of Homewares by Format: % Value 2018-2023
Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028