Home and Garden in Singapore

May 2023 | 39 pages | ID: H1C96AF6492EN
Euromonitor International Ltd

Abstracts

Value sales growth of home and garden in Singapore notably slowed in 2022 compared to the previous year. Singapore witnessed a major shift with pandemic restrictions easing in 2022, which contributed to this slowdown. Post-pandemic, local consumers started to spend greater time outside of their homes, as schools, offices and foodservice reopened. This drew the focus of their spending away from the home environment. In addition, economic instability and a higher inflation rate in Singapore compar...

Euromonitor International's Home and Garden in Singapore report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

HOME AND GARDEN IN SINGAPORE
EXECUTIVE SUMMARY
Home and garden in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2017-2022
Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
Table 5 Distribution of Home and Garden by Format: % Value 2017-2022
Table 6 Distribution of Home and Garden by Format and Category: % Value 2022
Table 7 Forecast Sales of Home and Garden by Category: Value 2022-2027
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further positive growth for gardening due to lingering impact of pandemic
Grow-your-own food is important trend in Singapore
Reduction in gardening time influences growth rate
PROSPECTS AND OPPORTUNITIES
Sustainability in home gardens will be deemed essential in Singapore
Greater preference for native plants over the forecast period
Rise in vertical farming set to slow demand for fertiliser
CATEGORY DATA
Table 25 Sales of Gardening by Category: Value 2017-2022
Table 26 Sales of Gardening by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Gardening: % Value 2018-2022
Table 28 LBN Brand Shares of Gardening: % Value 2019-2022
Table 29 Distribution of Gardening by Format: % Value 2017-2022
Table 30 Forecast Sales of Gardening by Category: Value 2022-2027
Table 31 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOME FURNISHINGS IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales growth of home furnishings notably slows in line with greater mobility in 2022
Rightsizing is preferred over downsizing
E-commerce continues to gain share in 2022
PROSPECTS AND OPPORTUNITIES
Outdoor living to grow as Singaporeans choose to entertain more at home
Multipurpose furniture to become increasingly popular in Singapore
Sustainability set to become the norm
CATEGORY DATA
Table 9 Sales of Home Furnishings by Category: Value 2017-2022
Table 10 Sales of Home Furnishings by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Home Furnishings: % Value 2018-2022
Table 12 LBN Brand Shares of Home Furnishings: % Value 2019-2022
Table 13 LBN Brand Shares of Light Sources: % Value 2019-2022
Table 14 Distribution of Home Furnishings by Format: % Value 2017-2022
Table 15 Forecast Sales of Home Furnishings by Category: Value 2022-2027
Table 16 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
HOME IMPROVEMENT IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Home improvement records mixed performance in 2022
Minimalism is a fast-growing trend in Singapore
Open-plan living concept helps to address small living spaces
PROSPECTS AND OPPORTUNITIES
Wallpaper set to further decline over the forecast period
E-commerce likely to regain sales momentum in the coming years
Consumers prioritise sustainability for home improvement
CATEGORY DATA
Table 32 Sales of Home Improvement by Category: Value 2017-2022
Table 33 Sales of Home Improvement by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Home Improvement: % Value 2018-2022
Table 35 LBN Brand Shares of Home Improvement: % Value 2019-2022
Table 36 Distribution of Home Improvement by Format: % Value 2017-2022
Table 37 Forecast Sales of Home Improvement by Category: Value 2022-2027
Table 38 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
HOMEWARES IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Notably slower sales growth for homewares in post-pandemic era
Trend of leftovers not as popular in Singapore, subduing sales of food storage
Retail offline dominates distribution of homewares
PROSPECTS AND OPPORTUNITIES
Manufacturing decline and rising costs to impact homewares
The rising cost of entertainment could profit homewares
CATEGORY DATA
Table 17 Sales of Homewares by Category: Value 2017-2022
Table 18 Sales of Homewares by Category: % Value Growth 2017-2022
Table 19 Sales of Homewares by Material: % Value 2017-2022
Table 20 NBO Company Shares of Homewares: % Value 2018-2022
Table 21 LBN Brand Shares of Homewares: % Value 2019-2022
Table 22 Distribution of Homewares by Format: % Value 2017-2022
Table 23 Forecast Sales of Homewares by Category: Value 2022-2027
Table 24 Forecast Sales of Homewares by Category: % Value Growth 2022-2027