Home and Garden in Romania

June 2024 | 46 pages | ID: HFE42D06A12EN
Euromonitor International Ltd

Abstracts

Home and garden in Romania experienced steady growth in current value terms in 2023, albeit at a slower rate than in 2022. Growth was largely driven by several macroeconomic factors such as elevated inflation, fluctuating GDP growth, and rising living costs, all of which significantly impacted consumer behaviour. Economic uncertainty led many consumers to become more cautious with their spending, prioritising essential purchases over discretionary items. This cautious approach particularly affec...

Euromonitor International's Home and Garden in Romania report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Home and Garden in Romania
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

HOME AND GARDEN IN ROMANIA
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2018-2023
Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN ROMANIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Growth in gardening being driven by a desire to embrace nature and to ‘grow your own’
Eco-friendly products see increased demand while migration out of urban centres creates more space for gardening
Indoor gardening trend boosts demand for houseplants in 2023
PROSPECTS AND OPPORTUNITIES
Omnichannel strategies boost gardening sales for Romanian retailers
Urbanisation to spur demand for gardening tools and supplies
Climate change expected to influence purchasing decisions
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2018-2023
Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Gardening: % Value 2019-2023
Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
Table 14 Distribution of Gardening by Format: % Value 2018-2023
Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN ROMANIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Retailers look for ways to support spending in a deflated economy
LED adoption and technological advancements provide some optimism in lighting
Home textiles seen as an affordable way to improve and update your home
PROSPECTS AND OPPORTUNITIES
Sitting furniture set to struggle amidst high inflation and a slowdown in the housing market
Home textiles set to see polarisation of demand with both low-end and premium products attracting interest
Outdoor living set to benefit from increasing focus on home entertainment and gardening
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2018-2023
Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN ROMANIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Cordless power tools thriving as prices stabilise
Rural households help to sustain demand for bathroom and sanitaryware against a backdrop of economic uncertainty
Premiumisation and innovation influence demand for floor tiles in Romania
PROSPECTS AND OPPORTUNITIES
Home paint set to see growing demand for high quality products
Click and collect services set to be expanded over the forecast period as consumers become increasingly sophisticated shoppers
Low prices could be key to attracting price-sensitive shoppers
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2018-2023
Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN ROMANIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Trend towards premium homewares as consumers increasingly shun plastic products
Tefal partners with top culinary influencer to engage home cooks and food enthusiasts in Romania
Chained grocery retailers expand their range of private label products as online sales continue to grow
PROSPECTS AND OPPORTUNITIES
Demand for homewares linked to the housing market and the economy
More shoppers expected to turn to e-commerce while grocery retailers could benefit from attractive private label offerings
Food storage and beverageware set to benefit from evolving trends
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2018-2023
Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
Table 34 Sales of Homewares by Material: % Value 2018-2023
Table 35 NBO Company Shares of Homewares: % Value 2019-2023
Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
Table 37 Distribution of Homewares by Format: % Value 2018-2023
Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028