Home and Garden in Poland
The home and garden market in Poland registered a more muted performance in current value terms in 2023, when compared to the previous years of the review period. This came within a context of a challenging macroeconomic environment, with inflationary pressures, high interest rates and a decline in constriction output constraining household spending. The home and garden market is closely linked to the housing market, especially the categories of home furnishings and home improvement, the fortune...
Euromonitor International's Home and Garden in Poland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Home and Garden in Poland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Home and Garden in Poland
Euromonitor International
June 2024
LIST OF CONTENTS AND TABLES
HOME AND GARDEN IN POLAND
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2018-2023
Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gardening equipment sees buoyant demand, despite inflationary pressures, as consumers remain keen to maintain outdoor spaces
Automatic watering systems registered growing demand as consumers sought sustainable convenience
Gardening specialists remain key distribution channel while e-commerce sees static performance
PROSPECTS AND OPPORTUNITIES
Consumers will continue to appreciate the health and wellness benefits of gardening
Robotic lawn mowers will continue to gain share over manual alternatives
Online channels will continue to expand
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2018-2023
Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Gardening: % Value 2019-2023
Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
Table 14 Distribution of Gardening by Format: % Value 2018-2023
Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflationary pressures drive decline in demand for home furnishings
Mattresses show greater resilience, due to growing consumer awareness surrounding hygiene and sleep quality
Brands offer price promotions to sustain sales of textiles
PROSPECTS AND OPPORTUNITIES
Government affordable housing initiatives could drive demand for home furnishings
Retail e-commerce is expected to gain popularity as consumers value the channel’s convenience
Retailers align their innovation efforts with sustainability
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2018-2023
Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Challenging macroeconomic conditions constrain sales within home improvement
Home paint shows some reliance, given as it is an inexpensive way to beautify one’s home
Shortage of wood drives consumers to opt for alternative flooring options
PROSPECTS AND OPPORTUNITIES
Improved macroeconomic conditions and government support for first-time property owners should benefit home improvement sales
Online sales will grow in importance
Sustainable materials become increasingly important to consumers
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2018-2023
Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for homewares continued to contract after post-pandemic normalisation
Large players consolidate market share amidst economic uncertainty
Growing demand for durable and multifunctional homeware as consumers look for greater value-for-money
PROSPECTS AND OPPORTUNITIES
Flat performance ahead, but homewares is poised to perform better than other categories
Online sales will continue to expand
Sustainability concerns will drive changes in non-stick cookware products
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2018-2023
Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
Table 34 Sales of Homewares by Material: % Value 2018-2023
Table 35 NBO Company Shares of Homewares: % Value 2019-2023
Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
Table 37 Distribution of Homewares by Format: % Value 2018-2023
Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028
Euromonitor International
June 2024
LIST OF CONTENTS AND TABLES
HOME AND GARDEN IN POLAND
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2018-2023
Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gardening equipment sees buoyant demand, despite inflationary pressures, as consumers remain keen to maintain outdoor spaces
Automatic watering systems registered growing demand as consumers sought sustainable convenience
Gardening specialists remain key distribution channel while e-commerce sees static performance
PROSPECTS AND OPPORTUNITIES
Consumers will continue to appreciate the health and wellness benefits of gardening
Robotic lawn mowers will continue to gain share over manual alternatives
Online channels will continue to expand
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2018-2023
Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Gardening: % Value 2019-2023
Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
Table 14 Distribution of Gardening by Format: % Value 2018-2023
Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflationary pressures drive decline in demand for home furnishings
Mattresses show greater resilience, due to growing consumer awareness surrounding hygiene and sleep quality
Brands offer price promotions to sustain sales of textiles
PROSPECTS AND OPPORTUNITIES
Government affordable housing initiatives could drive demand for home furnishings
Retail e-commerce is expected to gain popularity as consumers value the channel’s convenience
Retailers align their innovation efforts with sustainability
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2018-2023
Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Challenging macroeconomic conditions constrain sales within home improvement
Home paint shows some reliance, given as it is an inexpensive way to beautify one’s home
Shortage of wood drives consumers to opt for alternative flooring options
PROSPECTS AND OPPORTUNITIES
Improved macroeconomic conditions and government support for first-time property owners should benefit home improvement sales
Online sales will grow in importance
Sustainable materials become increasingly important to consumers
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2018-2023
Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for homewares continued to contract after post-pandemic normalisation
Large players consolidate market share amidst economic uncertainty
Growing demand for durable and multifunctional homeware as consumers look for greater value-for-money
PROSPECTS AND OPPORTUNITIES
Flat performance ahead, but homewares is poised to perform better than other categories
Online sales will continue to expand
Sustainability concerns will drive changes in non-stick cookware products
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2018-2023
Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
Table 34 Sales of Homewares by Material: % Value 2018-2023
Table 35 NBO Company Shares of Homewares: % Value 2019-2023
Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
Table 37 Distribution of Homewares by Format: % Value 2018-2023
Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028
