Home and Garden in the Philippines

June 2024 | 45 pages | ID: HD7BF699F3BEN
Euromonitor International Ltd

Abstracts

The home and garden industry in the Philippines experienced growth in 2023, despite inflationary pressures, as there was an increase in disposable income and higher employment rates. This provided consumers with more spending power, driving demand for home and garden products. The expansion of the economy was particularly driven by the services sector, including wholesale and retail trade, further boosted consumer confidence, and purchasing activity. In addition, increased foreign direct investm...

Euromonitor International's Home and Garden in Philippines report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Home and Garden in the Philippines
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

HOME AND GARDEN IN THE PHILIPPINES
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2018-2023
Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN THE PHILIPPINES
KEY DATA FINDINGS

2023 DEVELOPMENTS

Pots and planters resonates with evolving consumer sensibilities
Gardening power tools grows in demand due to urbanisation
Ramgo witnesses growth due to affordability and personalisation
PROSPECTS AND OPPORTUNITIES
Gardening is expected to see a deceleration in the forecast period
Sustainability expected to become an increasingly strong focus, providing opportunities for eco-friendly products
Consumers will move towards indoor gardening
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2018-2023
Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Gardening: % Value 2019-2023
Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
Table 14 Distribution of Gardening by Format: % Value 2018-2023
Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN THE PHILIPPINES
KEY DATA FINDINGS

2023 DEVELOPMENTS

Rise in hybrid work culture results in growth of home office furniture
LED lamps witness growth thanks to impact on both urban and rural areas
Sofa beds sees an increase in growth due to people spending more time at home
PROSPECTS AND OPPORTUNITIES
Demand for locally handcrafted products is expected to support growth of rugs
Kitchen and dining textiles expected to grow on the back of consumers’ focus on aesthetics.
Compact furniture expected to gain in popularity, while hybrid working arrangements will support demand for home office furniture
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2018-2023
Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN THE PHILIPPINES
KEY DATA FINDINGS

2023 DEVELOPMENTS

Decorative paint grows as an effective way to revamp living spaces
Infrastructure development and real estate boom drives demand for floor tiles
Kitchen sinks sees an increase in growth as consumers look for functionality
PROSPECTS AND OPPORTUNITIES
Popularity of DIY will help to drive sales of decorative paint
Wooden flooring expected to see a fall due to high maintenance requirements
Wallpaper to see a decline as it is not ideal for the Philippines’ climate
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2018-2023
Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN THE PHILIPPINES
KEY DATA FINDINGS

2023 DEVELOPMENTS

Metal grows in popularity as a material for homewares due to the convenience it offers
Lock & Lock valued for its durable and sustainable homewares products
Retail e-commerce sees steady growth due to impact of social media
PROSPECTS AND OPPORTUNITIES
Homewares is expected to see saturation due to shift in consumer priorities
Popularity of home cooking on TV and social media to boost demand
Locally made and sustainable homewares expected to gain momentum
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2018-2023
Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
Table 34 Sales of Homewares by Material: % Value 2018-2023
Table 35 NBO Company Shares of Homewares: % Value 2019-2023
Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
Table 37 Distribution of Homewares by Format: % Value 2018-2023
Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028