[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

Home and Garden in Japan

May 2020 | 41 pages | ID: H5308506C0DEN
Euromonitor International Ltd

US$ 2,100.00

E-mail Delivery (PDF)

Download PDF Leaflet

Wire Transfer
Checkout Later
Need Help? Ask a Question
Social and demographic developments exerted a notable influence on the Japanese home and garden market in 2019. Both manufacturers and retailers had to work to try to build their consumer bases and, particularly, to generate sales amongst younger consumers. Hectic modern lifestyles, the increase in the number of people living alone and the rise in dual-income households are placing growing pressure on consumers’ time and leaving fewer opportunities for activities such as gardening, cooking or DI...

Euromonitor International's Home and Garden in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
EXECUTIVE SUMMARY
Social and demographic changes presenting challenges
“Work Style Reform” initiative influencing demand
Need to target younger consumers leading to shifts in strategy
Ongoing development of e-commerce and integration of physical and digital environments
Forecast period to see polarisation, physical/digital integration, and gradual uptake of smart products
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2014-2019
Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Break in inter-generational transmission of skills affects gardening
Climate change presenting challenges
Demand amongst elderly supports growth of herbicides
COMPETITIVE LANDSCAPE
K?rcher Japan Co Ltd retains lead
Sumitomo Garden Chemical Products strong in plant protection
Home improvement players building a presence in gardening power tools
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2014-2019
Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Gardening: % Value 2015-2019
Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
Table 14 Distribution of Gardening by Format: % Value 2014-2019
Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Slow uptake of smart home concept
“Work Style Reform” initiative influencing demand
Physical stores retain important role even for e-commerce consumers
COMPETITIVE LANDSCAPE
Nitori maintains trend of share growth
Ikea targeting younger consumers through smaller stores and e-commerce
E-commerce operations growing strongly
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2014-2019
Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Increasing interest in DIY supports growth in power tools
Promoting sales to professional customers
Contrasting outlook across home improvement categories
COMPETITIVE LANDSCAPE
Bathroom and sanitaryware players see notable growth
Power tools players hold a prominent presence in home improvement
Consolidation occurring in home improvement and gardening specialist retailing
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2014-2019
Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Popularity of small water bottles reflects broader trends
Multi cookers taking sales from gas pressure cookers
Dinnerware undergoing polarisation
COMPETITIVE LANDSCAPE
Nitori focusing on Deco Home brand
MUJI expanding in homewares
Kai Corp maintains presence in kitchen utensils, while T-Fal enters category
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2014-2019
Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
Table 34 Sales of Homewares by Material: % Value 2014-2019
Table 35 NBO Company Shares of Homewares: % Value 2015-2019
Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
Table 37 Distribution of Homewares by Format: % Value 2014-2019
Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024


More Publications