Home and Garden in Japan

June 2024 | 43 pages | ID: H5308506C0DEN
Euromonitor International Ltd

Abstracts

Overall home and garden in Japan saw a slight decline in current value terms in 2023, due to an increase in inflation, which dissuaded some consumers from purchasing such products. However, some categories continued to grow, as consumer confidence in Japan increased due to higher employment rates, with some people therefore having more disposable income to spend on their homes and outdoor spaces. Moreover, despite the economic uncertainties, some categories within home furnishings continued grow...

Euromonitor International's Home and Garden in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Home and Garden in Japan
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

HOME AND GARDEN IN JAPAN
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2018-2023
Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN JAPAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Gardening witnesses in growth in Japan, as this is culturally appreciated
Indoor plants become more popular as consumers value having nature indoors
Kдrcher dominates gardening due to innovation and its localised strategy
PROSPECTS AND OPPORTUNITIES
Over the forecast period gardening is expected to see a slowing of its growth rates
Other horticulture expected to grow due to Japan’s appreciation for seasonal changes
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2018-2023
Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Gardening: % Value 2019-2023
Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
Table 14 Distribution of Gardening by Format: % Value 2018-2023
Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN JAPAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Barbecues witnesses growth as it is a growing leisure activity
Dining furniture impacted by single-person households and urbanisation
Panasonic witnesses a brand share increase due to consumers’ brand loyalty
PROSPECTS AND OPPORTUNITIES
Preference for remote working expected to support growth of home office furniture
Sofa beds expected to gain popularity as functional furniture
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2018-2023
Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN JAPAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Home improvement supported by Japanese homes adapting to changing needs
Other cordless power tools maintains demand due to constant innovation
Many consumers continue to choose wallpaper as it is affordable and aesthetic
PROSPECTS AND OPPORTUNITIES
Kitchen sinks expected to witness growth as they are not just seen as functional
Wooden flooring expected to gain traction due to its various benefits
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2018-2023
Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN JAPAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Homewares witnesses growth due to increased cooking at home in 2023
Meliordesign launches self-cleaning tableware to combat global water shortages
Nitori leads homewares, as the brand is affordable and widely available
PROSPECTS AND OPPORTUNITIES
Consumers demand sustainability in homewares, leading to innovation
Cookware expected to grow due to demand for functional and high-quality products
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2018-2023
Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
Table 34 Sales of Homewares by Material: % Value 2018-2023
Table 35 NBO Company Shares of Homewares: % Value 2019-2023
Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
Table 37 Distribution of Homewares by Format: % Value 2018-2023
Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028