Home and Garden in Hong Kong, China

May 2023 | 43 pages | ID: HF4484F9425EN
Euromonitor International Ltd

Abstracts

Home and garden current value sales in Hong Kong marginally declined in 2022 compared to the previous year’s dynamic performance, driven primarily by the presence of COVID-19 lockdowns in the city. Social distancing rules, retail store closures, supply chain disruptions and a contracting housing market combined to dampen growth rates in 2022.

Euromonitor International's Home and Garden in Hong Kong, China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

HOME AND GARDEN IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Home and garden in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2017-2022
Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
Table 5 Distribution of Home and Garden by Format: % Value 2017-2022
Table 6 Distribution of Home and Garden by Format and Category: % Value 2022
Table 7 Forecast Sales of Home and Garden by Category: Value 2022-2027
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Gardening sales slow due to lockdowns and store closures in early 2022
Indoor plants remain popular due to small size of local properties
E-commerce enables large players to maintain retail sales
PROSPECTS AND OPPORTUNITIES
Gardening to maintain low sales growth over forecast period
Retail offline to remain dominant within category in the coming years
CATEGORY DATA
Table 9 Sales of Gardening by Category: Value 2017-2022
Table 10 Sales of Gardening by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Gardening: % Value 2018-2022
Table 12 LBN Brand Shares of Gardening: % Value 2019-2022
Table 13 Distribution of Gardening by Format: % Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: Value 2022-2027
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOME FURNISHINGS IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pandemic restrictions and income pressures subdue sales of home furnishings
Compact housing drives demand for multifunctional furniture
Immersive retail stores focus on the mattress shopping experience
PROSPECTS AND OPPORTUNITIES
Stable value sales growth despite consumer spending shifting towards travel
Smart technology will proliferate in lighting and window covering
Sustainability to gain in popularity supported by greater focus of brands
CATEGORY DATA
Table 16 Sales of Home Furnishings by Category: Value 2017-2022
Table 17 Sales of Home Furnishings by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Home Furnishings: % Value 2018-2022
Table 19 LBN Brand Shares of Home Furnishings: % Value 2019-2022
Table 20 LBN Brand Shares of Light Sources: % Value 2019-2022
Table 21 Distribution of Home Furnishings by Format: % Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: Value 2022-2027
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
HOME IMPROVEMENT IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Marginal declines for home improvement in 2022
Health trends drive innovation within decorative paint
Unavailability of professionals gives rise to DIY trend in Hong Kong
PROSPECTS AND OPPORTUNITIES
Floor tiles to see dynamic growth within floor covering
New housing projects have limited scope for home improvement
CATEGORY DATA
Table 24 Sales of Home Improvement by Category: Value 2017-2022
Table 25 Sales of Home Improvement by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Home Improvement: % Value 2018-2022
Table 27 LBN Brand Shares of Home Improvement: % Value 2019-2022
Table 28 Distribution of Home Improvement by Format: % Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: Value 2022-2027
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
HOMEWARES IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mixed performances in homewares categories
Pandemic heightens health and hygiene concerns in homewares
Compact housing and demand for convenience drives sales of space-saving homewares
PROSPECTS AND OPPORTUNITIES
“Easy-to-clean” claims to gain in popularity as consumers resume busy lifestyles
E-commerce growth in homewares likely to slow but remain relevant
CATEGORY DATA
Table 31 Sales of Homewares by Category: Value 2017-2022
Table 32 Sales of Homewares by Category: % Value Growth 2017-2022
Table 33 Sales of Homewares by Material: % Value 2017-2022
Table 34 NBO Company Shares of Homewares: % Value 2018-2022
Table 35 LBN Brand Shares of Homewares: % Value 2019-2022
Table 36 Distribution of Homewares by Format: % Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: Value 2022-2027
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2022-2027