[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

Home and Garden in Germany

April 2020 | 44 pages | ID: H666C806E6EEN
Euromonitor International Ltd

US$ 2,100.00

E-mail Delivery (PDF)

Download PDF Leaflet

Wire Transfer
Checkout Later
Need Help? Ask a Question
Home and garden posted positive value growth in Germany in 2019. Rising disposable incomes, combined with growth in the housing market, allowed home and garden to sustain a positive performance for a sixth consecutive year in current value terms. Gardening and home furnishings clearly benefited from changing consumer lifestyles, posting strong value growth in 2019, and are expected to continue posting positive value growth in the forecast period. Meanwhile, home improvement and homewares posted...

Euromonitor International's Home and Garden in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
EXECUTIVE SUMMARY
Home and garden posts its sixth consecutive year of growth
Indoor gardening benefiting from the urbanisation trend
Home and garden remains highly fragmented in 2019
Chains and independent retailers establish an e-commerce presence
Home and garden is expected to perform strongly in the coming years
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2014-2019
Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Glyphosate and drought affect gardening in 2019
Changing environmental attitudes could positively affect gardening
Robotic lawn mowers continues to see the fastest growth in gardening
COMPETITIVE LANDSCAPE
Gardena continues to lead gardening
Gardening becomes even more fragmented
Sustainable brands gain momentum
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2014-2019
Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Gardening: % Value 2015-2019
Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
Table 14 Distribution of Gardening by Format: % Value 2014-2019
Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Home furnishings posts dynamic performances within certain products
Brand manufacturers of LED lamps set to be challenged by strong volume sales of lower-quality products
Multichannel strategies blur the lines between online and offline
COMPETITIVE LANDSCAPE
Ikea continues to lead home furnishings
Emma, Casper and Bodyguard post strongest growth in mattresses
Weber continues to lead barbecues
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2014-2019
Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
External and internal factors positively affect home improvement
Other floor covering records strong growth
Retailers still concentrating on on-site purchases
COMPETITIVE LANDSCAPE
Bosch continues to lead highly fragmented home improvement
“Obi create”– a retailer’s new initiative
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2014-2019
Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Healthy living trend boosts growth in homewares
Boost in demand for high-quality homewares
Food storage is the fastest-growing category within homewares
COMPETITIVE LANDSCAPE
Groupe SEB continues to lead homewares
Ikea is the fastest-growing homewares player
Further decline expected for Tupperware
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2014-2019
Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
Table 34 Sales of Homewares by Material: % Value 2014-2019
Table 35 NBO Company Shares of Homewares: % Value 2015-2019
Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
Table 37 Distribution of Homewares by Format: % Value 2014-2019
Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024


More Publications