Home and Garden in France

May 2024 | 48 pages | ID: HF577DCC7B2EN
Euromonitor International Ltd

Abstracts

In 2023, home and garden in France registered a decline in current value sales, largely attributed to macroeconomic factors dampening consumer confidence and reducing expenditure on such items. The prevailing high level of inflation in France, exacerbated by disruptions in the supply chain, has prompted consumers to reign in expenditure. This inflationary pressure has impacted essentials like food in addition to home and garden, compelling French consumers to prioritise spending and reduce discr...

Euromonitor International's Home and Garden in France report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Home and Garden in France
Euromonitor International
May 2024

LIST OF CONTENTS AND TABLES

HOME AND GARDEN IN FRANCE
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2018-2023
Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN FRANCE
KEY DATA FINDINGS

2023 DEVELOPMENTS

Indoor plants witness further growth due to health benefits and gifting occasions
Serres Tonneau introduces an innovative rain collection kit
Jardiland consolidates its lead with consumer-centric approach
PROSPECTS AND OPPORTUNITIES
Gardening is expected to be negatively impacted by shift in consumers’ priorities
Naturalness and sustainability trends are expected to gain traction
New French law could promote composting among local consumers
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2018-2023
Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Gardening: % Value 2019-2023
Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
Table 14 Distribution of Gardening by Format: % Value 2018-2023
Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN FRANCE
KEY DATA FINDINGS

2023 DEVELOPMENTS

Home furnishings impacted by the weak housing market
Importance of sleep and sustainability underpins growth in mattresses
Conforama strengthens its position due to affordability and product diversity
PROSPECTS AND OPPORTUNITIES
Electric barbecues expected to gain traction in the forecast period
Eco-friendly home furnishings to gain popularity
Energy conservation and sleek designs to support growth for light sources
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2018-2023
Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN FRANCE
KEY DATA FINDINGS

2023 DEVELOPMENTS

High cost of professional services drives sales in other home improvement
Decorative paint and carpets see growth as an affordable way to uplift a space
Castorama dominates home improvement due its wide product offering
PROSPECTS AND OPPORTUNITIES
Home improvement is expected to see further decline in 2024
Home improvement developments to be shaped by aesthetics
Omnichannel strategy likely to prove effective for home improvement retailers
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2018-2023
Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN FRANCE
KEY DATA FINDINGS

2023 DEVELOPMENTS

Muted growth witnessed in homewares category
‘Made in France’ tag is highly desirable in homewares
Growing preference for glass food storage containers amid stronger focus on sustainability
PROSPECTS AND OPPORTUNITIES
Private label faces further growth potential
Reactive enamel tableware is expected to gain popularity
Grocery retailers to remain popular channel due to accessibility and affordable prices
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2018-2023
Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
Table 34 Sales of Homewares by Material: % Value 2018-2023
Table 35 NBO Company Shares of Homewares: % Value 2019-2023
Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
Table 37 Distribution of Homewares by Format: % Value 2018-2023
Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028