Home and Garden in Brazil

April 2024 | 47 pages | ID: H9B22D7F103EN
Euromonitor International Ltd

Abstracts

In 2023, home and garden in Brazil continued to experience high value growth, albeit at a decelerated pace, influenced by a blend of discernible trends and economic dynamics. The substantial drop in inflation from 9.2% in 2022 to 4.5% in 2023, alongside a steady increase in consumer expenditure on household goods and services, contributed to industry growth. Increased disposable incomes and consumer confidence further fuelled spending on home-related items, driving growth throughout the year.

Euromonitor International's Home and Garden in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Home and Garden in Brazil
Euromonitor International
April 2024

LIST OF CONTENTS AND TABLES

HOME AND GARDEN IN BRAZIL
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2018-2023
Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN BRAZIL
KEY DATA FINDINGS

2023 DEVELOPMENTS

Brazil's post-pandemic economic recovery drives sales of pots and planters
Vitaplan emerges as dynamic brand in highly fragmented competitive landscape
Home improvement and gardening stores preferred channel for wide product mix
PROSPECTS AND OPPORTUNITIES
Gardening trends expected to gain momentum as consumers pursue healthier, greener urban living
Demand for automated tools and convenient plant care products expected to rise
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2018-2023
Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Gardening: % Value 2019-2023
Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
Table 14 Distribution of Gardening by Format: % Value 2018-2023
Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN BRAZIL
KEY DATA FINDINGS

2023 DEVELOPMENTS

Marginal decline for bedroom furniture due to consolidation and high prices
Lighting sees significant jump in growth due to new designs and energy efficiency
Real estate boom and space efficiency boost growth for kitchen furniture
PROSPECTS AND OPPORTUNITIES
Streaming services and need for comfort to stabilise growth for sitting furniture
Popularity of gardening expected to support growth of outdoor furniture
Integration of online and offline channels expected to create a curated experience
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2018-2023
Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN BRAZIL
KEY DATA FINDINGS

2023 DEVELOPMENTS

Home improvement’s growth impacted by inflation and pandemic setbacks
Bosch’s growth supported by its credibility and technological innovation
Real estate growth and personalisation support sales of home paint
PROSPECTS AND OPPORTUNITIES
Sustainability and power efficiency to become a vital point of discussion
Laminate wooden flooring set to gain growth momentum
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2018-2023
Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN BRAZIL
KEY DATA FINDINGS

2023 DEVELOPMENTS

Sustainability increasingly prioritised for homewares with brands also taking initiative
Affordability drives the popularity of the atacarejo store format
Demand for food storage grows due to an increase in cooking at home
PROSPECTS AND OPPORTUNITIES
Future growth of homewares to be driven by innovation and healthy eating habits
Brazil's legislation for metal cookware to become effective in 2024
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2018-2023
Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
Table 34 Sales of Homewares by Material: % Value 2018-2023
Table 35 NBO Company Shares of Homewares: % Value 2019-2023
Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
Table 37 Distribution of Homewares by Format: % Value 2018-2023
Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028