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Gardening in the United Arab Emirates

April 2020 | 18 pages | ID: G8C14D569F4EN
Euromonitor International Ltd

US$ 990.00

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Gardening in the UAE offers limited potential, as the majority of the population are expats who live in rented accommodation. The category also faces the negative influence of weather conditions, as arid soil and scorching heat during the summer discourage residents from investing in their gardens. Villas and houses with gardens make up only 34% of the total housing stock, and only 49% of these properties are owned. Western expatriates bring with them the desire for gardens, but the UAE’s climat...

Euromonitor International's Gardening in United Arab Emirates report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Population composition and climatic conditions limit potential for gardening growth
Indoor plants account for notable proportion of total category due to size and ease of care
Lawn mowers’ growth driven by riding units, which rise strongly from low base
COMPETITIVE LANDSCAPE
Popularity of indoor plants underpins Dubai Garden Centre’s lead, Bosch sees share gain in power tools
International products strong in more premium offerings, private label performs well in categories with little differentiation
Domestic companies enjoy operational advantages, but international products are valued when reliability is key
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2014-2019
Table 2 Sales of Gardening by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Gardening: % Value 2015-2019
Table 4 LBN Brand Shares of Gardening: % Value 2016-2019
Table 5 Distribution of Gardening by Format: % Value 2014-2019
Table 6 Forecast Sales of Gardening by Category: Value 2019-2024
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Technological developments in terms of both products and their distribution are key to performance in 2019
Players implement added-value services, promotional activities and bundle offers to attract consumers
IKEA and Home Centre embrace tech developments to enable consumer visualisation
E-commerce gains traction with growing consumer connectivity, coupled with convenience of home delivery and click-and-collect
Continued technological developments and environmental factors to impact demand trends over forecast period
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2014-2019
Table 9 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 11 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 13 Distribution of Home and Garden by Format: % Value 2014-2019
Table 14 Distribution of Home and Garden by Format and Category: % Value 2019
Table 15 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research Sources


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