Gardening in Italy

June 2024 | 23 pages | ID: G99CF5EFB0EEN
Euromonitor International Ltd

Abstracts

Gardening in Italy saw a significant decline in sales in 2023 which was in part due to the erratic weather which was linked to the impact of climate change. The country experienced severe droughts followed by heavy rains, creating a challenging environment for gardeners. The crucial spring season, typically a peak time for gardening sales, was disrupted by the unseasonal weather. The excessive rain led to a proliferation of pests and insects, undermining the physical and economic investment made...

Euromonitor International's Gardening in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Gardening market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Gardening in Italy
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

GARDENING IN ITALY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Erratic weather leads to sharp decline in gardening in Italy
Sales of watering products benefit from focus on improving water management
Flowering indoor plants seen as the perfect gifting option
PROSPECTS AND OPPORTUNITIES
Gardena looking to retain its lead with the launch of innovative battery-powered gardening tools
E-commerce to gain momentum but home improvement and gardening stores will retain their appeal
Efforts to promote sustainable behaviours should positively influence home gardening
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2018-2023
Table 2 Sales of Gardening by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Gardening: % Value 2019-2023
Table 4 LBN Brand Shares of Gardening: % Value 2020-2023
Table 5 Distribution of Gardening by Format: % Value 2018-2023
Table 6 Forecast Sales of Gardening by Category: Value 2023-2028
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME AND GARDEN IN ITALY
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2018-2023
Table 9 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 11 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 13 Distribution of Home and Garden by Format: % Value 2018-2023
Table 14 Distribution of Home and Garden by Format and Category: % Value 2023
Table 15 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources