Gardening: Category Overview

September 2014 | 39 pages | ID: GF1C0B5F7BBEN
Euromonitor International Ltd

Abstracts

Gardens and gardening are changing. Gardens are shrinking and becoming more urban, while gardening is increasingly motivated by a variety of diverse factors, ranging from environmentalism and communitarianism to gastronomy. All of this is having an impact on the gardening market, with products that make gardening more convenient and accessible growing in popularity. Smartphones and social media are also beginning to play a more important role, particularly among younger gardeners.

Euromonitor International's Gardening: Category Overview global briefing offers the big picture view of the size and shape of the Home and Garden market. The report delivers strategic insight into some of the key areas of the market, including emerging regions, countries and categories, as well as pressing industry issues and white spaces. It identifies opportunities, analyses leading companies and brands, and offers analysis of major factors influencing the market. Forecasts illustrate how the market is set to change and criteria for success

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Introduction
Global Trends in Gardening
Regional Variations
PPT Template April 2011
Future Directions
Conclusions