Boytas Mobilya San ve Tic AS in Home and Garden (Turkey)

July 2016 | 2 pages | ID: B630FAB36D1EN
Euromonitor International Ltd

Abstracts

The company aims to maintain its strong position in indoor furniture in Turkey, as well as becoming an important player within home furnishings in surrounding countries. To that end, over the review period Boytas Mobilya San ve Tic AS pursued a very aggressive outlet network expansion strategy, mainly through franchising.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Boytas Mobilya Sanayi ve Tic AS: Key Facts
  Summary 2 Boytas Mobilya Sanayi ve Tic AS: Operational Indicators
Competitive Positioning
  Summary 3 Boytas Mobilya Sanayi ve Tic AS: Competitive Position 2015