Askona Vek OOO in Home and Garden (Russia)

October 2013 | 3 pages | ID: AC036BB43E7EN
Euromonitor International Ltd

Abstracts

Over the forecast period, Askona Vek will focus on increasing brand awareness in order to sustain its competitive advantage and leadership in the Russian mattresses category. One of the potential threats for the company may be the fact that Russia has been recently accepted into the WTO, which will mean competition is likely to increase due to lower entrance barriers for international companies.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Askona Vek OOO: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Askona Vek OOO: Competitive Position 2012