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Research Report on China’s Middle and High End Pork Market Competition

January 2013 | 80 pages | ID: R1CC5B3073EEN
Beijing Orient Agribusiness Consultant Co., Ltd

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Research Background

In China, meat consumption mainly is pork, and pork accounts for more than 60% residents’ meat consumption. With the growth of resident income, rapid population growth and urbanization and the promotion of strong pork consumption custom of Chinese people, total consumption of pork in China will increase continuously. However, BOABC’s research finds that China’s pork consumption structure is changing gradually with the decreasing of pedlars' market and the changing of people’s habit of buying vegetables and meat. People with higher income begins reducing ordinary pork consumption slowly, while their consumption of middle and high end pork which features long fattening period, good taste, safety, health and brand starts increasing.

The classification of pork consumption brings about the classification and differentiated development of hog raising industry. So since 2009, Chinese endemic pigs raising and hogs raised through long-term fattening, ecological breeding and green breeding have increased gradually, at the same time, the breeding size has become bigger and bigger. All regions have started to emphasize the conservation and propagation of Chinese endemic pigs breeds, some regions have introduced relevant breeding plans. Some enterprises who fix to produce middle and high end pork developed rapidly and attracted the attention of lots of outside capital.

In this context, BOABC thinks that it is necessary to make a research on the current situation of China’s middle and high end pork market to answer following questions: how large the future growth space of China’s middle and high end pork market is and how about its development history? What characteristics does middle and high end pork consumption have in various regions in China? What are the circulation channels and circulation costs of various middle and high end porks in China? Who are the major players in China’s middle and high end pork market and how about their scales and market influences? Which middle and high end pork enterprises have investment value in China? How about the market concentration of China’s middle and high end pork market? How about the industry competition trend and structure?

This report will make detailed analysis against above questions and is hoped to do objective and detailed analysis on the development trend of China’s middle and high end pork market. In terms of data sources, some data in the report comes from national authorities and industry associations such as State Statistics Bureau, Development Research Centre of the State Council, NDRC, Customs Bureau, State Economic Information Center, Ministry of Commerce, MOA and China Animal Agriculture Association and features accuracy and authority, some data is accumulated by BOABC in the past 16 years since establishment and features strong systematicness, scientificalness and perspectiveness. BOABC believes that the report will be an important reference data for domestic and overseas meat products processing enterprises, industry associations, research institutions, hog raising enterprises, meat trade enterprises to make strategic decisions.
PART ONE EXTERNAL ENVIRONMENT OF MIDDLE AND HIGH END PORK MARKET IN CHINA

1 OVERALL SITUATION OF HOG RAISING INDUSTRY AND PORK MARKET IN CHINA

1.1 Policy Research on Hog Raising Industry and Pork Market in China
  1.1.1 Research and Evaluation on Supportive Policy of Hog Raising Industry in China
  1.1.2 Research and Evaluation on Hog Processed Product Quality Control in China
  1.1.3 Pork Reserve Policy in China
  1.1.4 Animal Epidemic Situation and Epidemic Prevention System and Its Influence
  1.1.5 China’s Hog Slaughter Policy Development Trend Analysis
  1.1.6 Comprehensive Evaluation of Policy Environment of China’s Hog Industry
1.2 Development Prospect Analysis of China’s Hog Raising Industry (the data covers 2002-2017)
  1.2.1. Analysis of Aggregate Hog Quantity in China
  1.2.2 Growth Potential Analysis of Hog Raising in Different Regions
  1.2.3 Growth Potential Analysis of Different Scale Hog Raising
  1.2.4 Impacts of Pork Trade on Hog Raising in China
  1.2.5 Growth Potential Analysis of Hog Raising Quantity Restrained by Feed Supply
1.3 Development Prospect Analysis of China’s Pork Consumption (the data covers 2002-2017)
  1.3.3 Pork Consumption Scale Variation in China
  1.3.2 Pork Consumption Structure and Development Trend in China
  1.3.3 Analysis of Major Influential Factors of Pork Consumption
    1.3.3.1 Impacts of Resident Real Income Increase on Family Consumption of Pork
    1.3.3.2 Growth Potential of Family Pork Consumption Caused by Rigid Population Growth
    1.3.3.3 Impacts of Urbanization on Family Pork Consumption
    1.3.3.4 Growth Potential Forecast of China’s Family Pork Consumption in the Future
  1.3.4 Development Prospect Analysis of China’s Pork Processed Products Consumption
    1.3.4.1 Proportion of Pork Processed Products in China’s Meat Products
    1.3.4.2 Major Types of Industrial Consumption of Pork and Development Trend in China
    1.3.4.3 Processing Capability of Pork Products in China
    1.3.4.4 Growth Potential Forecast of Industrial Demand for Pork in China
  1.3.5 Comprehensive Evaluation and Forecast of Pork Consumption Growth Potential in China

2. COMPREHENSIVE ANALYSIS OF DEVELOPMENT ENVIRONMENT OF MIDDLE AND HIGH END PORK MARKET IN CHINA

2.1 The Impacts of China’s Macroeconomic Environment on Middle and High End Pork Market
2.2 Policy Environment Analysis of China’s Middle and High End Pork Market
2.3 Social Environment Analysis of China’s Middle and High End Pork Market

PART TWO CURRENT SITUATION OF CHINA’S MIDDLE AND HIGH END PORK MARKET

3. DEFINITION AND TYPES OF CHINA’S MIDDLE AND HIGH END PORK MARKET

3.1 Definition of Middle and High End Pork
3.2 Types of Middle and High End Pork
  3.2.1 Imported Chilled Pork
  3.2.2 Brand Chilled Meat
  3.2.3 Brand Local Pork
  3.2.4 Brand Ecological Pork
  3.2.5 Middle and High End Pork Products
  3.2.6 Others
3.3 Developed Local Hog Breeds So Far
3.4 Undeveloped Local Hog Breeds So Far

4 REGIONAL RESEARCH ON CHINA’S MIDDLE AND HIGH END PORK MARKET (2009-2017)

4.1Middle and High End Pork Market Situation in Northeast China
  4.1.1 Scale of Middle and High End Pork Market in Northeast China
  4.1.2 Consumption Situation of Middle and High End Pork in Northeast China
  4.1.3 Major Brands of Middle and High End Pork and Their Market Share in Northeast China
  4.1.4 Growth Potential Analysis of Middle and High End Pork Market in Northeast China
4.2Middle and High End Pork Market Situation in North China
  4.2.1 Scale of Middle and High End Pork Market in North China
  4.2.2 Consumption Situation of Middle and High End Pork in North China
  4.2.3 Major Brands of Middle and High End Pork and Their Market Share in North China
  4.2.4 Growth Potential Analysis of Middle and High End Pork Market in North China
4.3Middle and High End Pork Market Situation in Eastern China
  4.3.1 Scale of Middle and High End Pork Market in Eastern China
  4.3.2 Consumption Situation of Middle and High End Pork in Eastern China
  4.3.3 Major Brands of Middle and High End Pork and Their Market Share in Eastern China
  4.3.4 Growth Potential Analysis of Middle and High End Pork Market in Eastern China
4.4Middle and High End Pork Market Situation in South China
  4.4.1 Scale of Middle and High End Pork Market in South China
  4.4.2 Consumption Situation of Middle and High End Pork in South China
  4.4.3 Major Brands of Middle and High End Pork and Their Market Share in South China
  4.4.4 Growth Potential Analysis of Middle and High End Pork Market in South China
4.5Middle and High End Pork Market Situation in Southwest China
  4.5.1Scale of Middle and High End Pork Market in Southwest China
  4.5.2 Consumption Situation of Middle and High End Pork in Southwest China
  4.5.3 Major Brands of Middle and High End Pork and Their Market Share in Southwest China
  4.5.4 Growth Potential Analysis of Middle and High End Pork Market in Southwest China
4.6Middle and High End Pork Market Situation in Northwest China
  4.6.1 Scale of Middle and High End Pork Market in Northwest China
  4.6.2 Consumption Situation of Middle and High End Pork in Northwest China
  4.6.3 Major Brands of Middle and High End Pork and Their Market Share in Northwest China
  4.6.4 Growth Potential Analysis of Middle and High End Pork Market in Northwest China
4.7 Middle and High End Pork Market Situation in Central China
  4.7.1 Scale of Middle and High End Pork Market in Central China
  4.7.2 Consumption Situation of Middle and High End Pork in Central China
  4.7.3 Major Brands of Middle and High End Pork and Their Market Share in Central China
  4.7.4 Growth Potential Analysis of Middle and High End Pork Market in Central China
4.8 Contrastive Research on Middle and High End Pork Market of Various Regions in China

5 RESEARCH ON PRODUCT TYPES OF MIDDLE AND HIGH END PORK MARKET IN CHINA (2009-2017)

5.1Research on Imported Chilled Pork Market in China
  5.1.1 Market Size of Imported Chilled Pork Market in China
  5.1.2 Circulation Channel of Imported Chilled Pork Market in China
  5.1.3 Value Chain Research of Imported Chilled Pork Market in China
  5.1.4 Development Trend of Imported Chilled Pork Market in China
5.2 Research on Brand Chilled Pork Market in China
  5.2.1 Market Size of Brand Chilled Pork Market in China
  5.2.2 Circulation Channel of Brand Chilled Pork Market in China
  5.2.3 Value Chain Research of Brand Chilled Pork Market in China
  5.2.4 Development Trend of Brand Chilled Pork Market in China
5.3 Research on Brand Local Pork Market in China
  5.3.1 Market Size of Brand Local Pork Market in China
  5.3.2 Circulation Channel of Brand Local Pork Market in China
  5.3.3 Value Chain Research of Brand Local Pork Market in China
  5.3.4 Development Trend of Brand Local Pork Market in China
5.4 Research on Brand Chilled Pork Market in China
  5.4.1 Market Size of Brand Ecological Pork/Green Pork Market in China
  5.4.2 Circulation Channel of Brand Ecological Pork/Green Pork Market in China
  5.4.3 Value Chain Research of Brand Ecological Pork/Green Pork Market in China
  5.4.4 Development Trend of Brand Ecological Pork/Green Pork Market in China
5.5 Research on Middle and High End Pork Products Market in China
  5.5.1 Market Size of Middle and High End Pork Products Market in China
  5.5.2 Circulation Channel of Middle and High End Pork Products Market in China
  5.5.3 Value Chain Research of Middle and High End Pork Products Market in China
  5.5.4 Development Trend of Middle and High End Pork Products Market in China
5.6 Research on Other Types of Middle and High End Pork Market in China
5.7 Contrastive Research on Various of Middle and High End Pork Market Segments in China

6 OVERALL SITUATION OF CHINA’S MIDDLE AND HIGH END PORK MARKET

6.1 Overall Size and Growth Space of China’s Middle and High End Pork Market
6.2 Regional Structure of China’s Middle and High End Pork Output
6.3 Consumption and Per Capita Consumption of Middle and High End Pork in China
6.4 Regional Consumption Structure of Middle and High End Pork in China
6.5 Main Consumers of Middle and High End Pork in China
6.6 Main Consumption Channels of Middle and High End Pork in China
6.7 Growth Potential Analysis of Middle and High End Pork Consumption in China

PART THREE SITUATION OF SOME MIDDLE AND HIGH END PORK MANUFACTURING ENTERPRISES IN CHINA

7 GUANGDONG SKY & LAND FOOD GROUP

7.1 Company Profile
7.2 Breeds of Hogs and Inventory
7.3 Middle and High End Pork Products and Their Features
7.4 Development Direction and Strategy of the Company
7.5 Sales of Middle and High End Pork
  7.5.1 Main Sales Areas
  7.5.2 Distribution Channels of the Company
  7.5.3 Price Trend of Products
  7.5.4 Analysis of Marketing and Promotion Models
7.6 Growth Trend of Middle and High End Pork Capacity

8 JINGQISHEN COMPANY

8.1 Company Profile
8.2 Breeds of Hogs and Inventory
8.3 Middle and High End Pork Products and Their Features
8.4 Development Direction and Strategy of the Company
8.5 Sales of Middle and High End Pork
  8.5.1 Main Sales Areas
  8.5.2 Distribution Channels of the Company
  8.5.3 Price Trend of Products
  8.5.4 Analysis of Marketing and Promotion Models
8.6 Growth Trend of Middle and High End Pork Capacity

9 LIAONING SHENGYE SPECIAL ANIMAL HUSBANDRY CO., LTD.

9.1 Company Profile
9.2 Breeds of Hogs and Inventory
9.3 Middle and High End Pork Products and Their Features
9.4 Development Direction and Strategy of the Company
9.5 Sales of Middle and High End Pork
  9.5.1 Main Sales Areas
  9.5.2 Distribution Channels of the Company
  9.5.3 Price Trend of Products
  9.5.4 Analysis of Marketing and Promotion Models
9.6 Growth Trend of Middle and High End Pork Capacity

10 BEIWANG COMPANY

10.1 Company Profile
10.2 Breeds of Hogs and Inventory
10.3 Middle and High End Pork Products and Their Features
10.4 Development Direction and Strategy of the Company
10.5 Sales of Middle and High End Pork
  10.5.1 Main Sales Areas
  10.5.2 Distribution Channels of the Company
  10.5.3 Price Trend of Products
  10.5.4 Analysis of Marketing and Promotion Models
10.6 Growth Trend of Middle and High End Pork Capacity

11 ZHEJIANG QINGLIAN FOOD CO., LTD.

11.1 Company Profile
11.2 Breeds of Hogs and Inventory
11.3 Middle and High End Pork Products and Their Features
11.4 Development Direction and Strategy of the Company
11.5 Sales of Middle and High End Pork
  11.5.1 Main Sales Areas
  11.5.2 Distribution Channels of the Company
  11.5.3 Price Trend of Products
  11.5.4 Analysis of Marketing and Promotion Models
11.6 Growth Trend of Middle and High End Pork Capacity

12 ANKANG FOOD CO., LTD.

12.1 Company Profile
12.2 Breeds of Hogs and Inventory
12.3 Middle and High End Pork Products and Their Features
12.4 Development Direction and Strategy of the Company
12.5 Sales of Middle and High End Pork
  12.5.1 Main Sales Areas
  12.5.2 Distribution Channels of the Company
  12.5.3 Price Trend of Products
  12.5.4 Analysis of Marketing and Promotion Models
12.6 Growth Trend of Middle and High End Pork Capacity

13 TRUEIN GROUP

13.1 Company Profile
13.2 Breeds of Hogs and Inventory
13.3 Middle and High End Pork Products and Their Features
13.4 Development Direction and Strategy of the Company
13.5 Sales of Middle and High End Pork
  13.5.1 Main Sales Areas
  13.5.2 Distribution Channels of the Company
  13.5.3 Price Trend of Products
  13.5.4 Analysis of Marketing and Promotion Models
13.6 Growth Trend of Middle and High End Pork Capacity

14 SHENGLONGWANG GROUP

14.1 Company Profile
14.2 Breeds of Hogs and Inventory
14.3 Middle and High End Pork Products and Their Features
14.4 Development Direction and Strategy of the Company
14.5 Sales of Middle and High End Pork
  14.5.1 Main Sales Areas
  14.5.2 Distribution Channels of the Company
  14.5.3 Price Trend of Products
  14.5.4 Analysis of Marketing and Promotion Models
14.6 Growth Trend of Middle and High End Pork Capacity

15 SUTAI GROUP

15.1 Company Profile
15.2 Breeds of Hogs and Inventory
15.3 Middle and High End Pork Products and Their Features
15.4 Development Direction and Strategy of the Company
15.5 Sales of Middle and High End Pork
  15.5.1 Main Sales Areas
  15.5.2 Distribution Channels of the Company
  15.5.3 Price Trend of Products
  15.5.4 Analysis of Marketing and Promotion Models
15.6 Growth Trend of Middle and High End Pork Capacity

16 BESUN GROUP, YANGLING, CHINA

16.1 Company Profile
16.2 Breeds of Hogs and Inventory
16.3 Middle and High End Pork Products and Their Features
16.4 Development Direction and Strategy of the Company
16.5 Sales of Middle and High End Pork
  16.5.1 Main Sales Areas
  16.5.2 Distribution Channels of the Company
  16.5.3 Price Trend of Products
  16.5.4 Analysis of Marketing and Promotion Models
16.6 Growth Trend of Middle and High End Pork Capacity

17 DEVELOPMENT SITUATIONS OF OTHER MIDDLE AND HIGH END PORK PLAYERS

17.1 Yurun Group
17.2Shuanghui Group
17.3 Jinluo Group
17.4 Topin Group
17.5 New Hope Group
17.6 COFCO Group
17.7 Delicious Co., Ltd.
17.8 Goldking Foods Co., Ltd.

18 SUMMARY OF CHINA’S MIDDLE AND HIGH END PORK MANUFACTURING ENTERPRISES

18.1 Market Concentration of China’s Middle and High End Pork
18.2 Market Share of China’s Major Middle and High End Pork Manufacturing Enterprises
18.3 Competitive Strengths and Weaknesses Analysis of China’s Major Middle and High End Pork Players

PART FOUR SUMMARY OF CHINA’S MIDDLE AND HIGH END PORK MARKET COMPETITION

19 SUMMARY OF CHINA’S MIDDLE AND HIGH END PORK MARKET COMPETITION

19.1 Analysis of China’s Middle and High End Pork Market Space
19.2 Overall Evaluation of China’s Middle and High End Pork Market Opportunity
19.3 Investment Value Evaluation of China’s Middle and High End Pork Manufacturing Enterprises
19.4 Suggestion for Distribution Channel Construction of Middle and High End Pork Market in China
19.5 Suggestion for Promotion Strategy of Middle and High End Pork Market in China


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