Growth in private schooling in urban areas to boost school uniform market in India, finds Netscribes22 Mar 2011 • by Natalie Aster
Mumbai, India – “School uniforms are a product targeted at a particular section of the society. A growing market for private education and schooling in India is providing growth prospects to this industry. Furthermore, players are also interested in increasing their presence and reach in the market. Large players are readily tying up with retail giants and schools towards increasing visibility. State governments are also creating opportunities for players as they offer uniforms to students in the rural areas. The unorganized market provides a threat to the organized players; however, large players are tapping the opportunities available in the market to increase their revenues and sales.”
The market is dominated by localized and unorganized players, however, the organized section of the market is looking to increase their reach and offer better quality products to lure the end consumers. Moreover, with rise in urbanization and growing incomes of households, school going population is rising providing opportunities for players to utilize. Players in the market are also using the lucrative organized sales channels and are tying up with retail giants and schools directly to sell them their products.
Branded School Uniform Market in India 2011
Published: March 2011
Price: US$ 235.00
The report begins with the market overview section which provides an insight into the market and highlights the size and growth. It also offers information regarding the market segmentation.
An analysis of the drivers explains the factors for growth of the industry including growing private school market, growth in organized retail, government initiatives and existence of inferior quality unbranded material. The key challenges include huge unorganized market and escalating input costs. Key trends in the market have been highlighted which include apparel retail giants introducing school uniform brands, use of sophisticated technology and players tying up with schools.
The competition section provides an overview of the competitive landscape in the industry and includes a brief profile of the major domestic players in the market along with their financials.
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