Beer Manufacturing in China19 Oct 2010 • by Natalie Aster
The main beer products manufactured and distributed in China are fresh, carbonated beer products with a relatively low degree of alcohol (2.5% to 7.5%). The beer is packaged in kegs for sale to pubs, bars, restaurants and hotels. Beer can also be packaged in cans and bottles for sale to wholesale and retail alcoholic beverage distributors, and the hospitality sector. Producers within the beer manufacturing industry in China purchase barley, yeast, malt and other ingredients to produce various beer products.
The present market research study covers an in-depth analysis of the industry and market associated with beer production in China. It discusses key market statistics (key growth trends, prices developments, ratio table), elaborate and all-inclusive market segmentation, profiles of key market competitors and manufacturers, operating environment, industry performance data.
Title: Beer Manufacturing in China
Price: US$ 688.00
Report Sample Abstract on Products and Service Segmentation:
Effective manufacturing costs have made bottled beer the largest product segment in this industry, accounting for a forecast 51% of industry revenue in 2010. Bottled beer enjoys great popularity in high-end markets, particularly with restaurants, clubs and hotels. A greater number of consumers in China are starting to consume greater volumes of bottled beer at home.
The canned beer is the second-largest product segment, accounting for a forecast 37% of industry revenue in 2010. The main reason for people preferring canned beer is that: (1) canned beer is more convenient and safer for outdoor use than glass-bottled beer; and, (2) the selling price of canned beer is lower than for other beer types.
Keg and draught beer is more common in clubs, bars and hotels as pricing levels per serve are usually lower and the product is more cost-effective for these establishments. PET (polyethylene terephthalate) packaging has been applied to beer packaging in recent years, and has developed rapidly in foreign markets. However, PET bottling still accounts for a low market share level in China due to its high cost.
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