APAC Drives Global Beauty & Personal Care Industry, States Euromonitor in Its Discounted Study Available at MarketPublishers.com

20 Jul 2017 • by Natalie Aster

LONDON – The beauty and personal care industry displayed steady growth in 2016, stimulated by the premium segment and active market categories, especially colour cosmetics in the North American region. Regional-wise, APAC, led by India and China, is the key growth engine of the market as an increasing number of consumers embark on daily beauty routines. Elsewhere worldwide, higher per capita expenditure is set to promote trading up. Alongside major drivers such as healthier and eco-living lifestyles, and the search for personalised solutions, premiumisation will likely give a boost to the industry from top to bottom.

Competition in the beauty industry is moving beyond its traditional borders to include pharma and food & drinks players, which currently boast manifold products claimed to keep skin and hair in a healthy state amongst other body functions.

With respect to retail channels, e-commerce demonstrated the fastest growth from 2011 to 2016. This is encouraging big and small beauty brands to operate online in new ways, particularly social selling and subscription boxes, which are poised to proliferate due to the possibility of reaching more consumers via social media.

Discounted market research report “Beauty and Personal Care Global Industry Overview” created by Euromonitor presents a comprehensive, all-round picture of the beauty and personal care market performance on a global level.

The study canvasses the main trends shaping the beauty and personal care sector; casts light on the buzz topics and burning industry issues; provides an analysis of the major market categories and identifies key growth sectors. It canvasses the factors having a bearing on the market, uncovers key opportunities for future market growth. The research report provides a shrewd look at the competitive landscape and discusses the leading brands and companies. In addition, the report provides forecasts pertaining to how the market is likely to develop in the offing, alongside outlining the criteria for success.

More discounted market research publications by our partner can be found at the Euromonitor page

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