Interactive Toys Market to Witness Considerable Growth to 2030, States Euromonitor in Its New Report Available at MarketPublishers.com

29 May 2017 • by Natalie Aster

LONDON – Interactive toys are coming into the market and are expected to witness considerable growth. Whilst there exist manifold lucrative markets for interactive toys in the offing, China, the UK, the USA and Germany are set to be amid the most active adopters.

Across traditional toys and games, the interactive toys domain is likely to be a major growth area, with the UK, China, the USA and Germany leading the worldwide sales. While there are manifold similarities in these marketplace, the adoption of interactive toys is primarily driven by the rising income levels, parent’s increased interest in STEM, and an upsurge in small tech-savvy homes.

Within the major interactive toys marketplaces the number of children per family is usually small or is decreasing, while the uptake of novel technology is high. This indicates there are surging numbers of single-child families with tech-savvy kids demanding a playmate, which makes interactive toys more alluring.

Factors like growing upper income group, STEM-related interest and shrinking households have a potential impact on other markets in the offing. Markets like Mexico and India are set to become key targets for interactive toys up to 2030.

New insightful research report “Interactive Toys: What Drives Growth?” created by Euromonitor presents a granular, unbiased analysis of the overall toys and games market with a focus on the interactive toys sector on an international scale.

It takes a detailed look at market performance at a global and regional level, as well as provides a category and channel analysis. The research highlights the growth sectors and pinpoints the factors propelling the growth of the marketplace. The report examines the competitive scenario and offers a discussion of the prominent companies and leading brands; offers a strategic assessment of key factors impacting the industry, NPD and also future trends and prospects. The study provides detailed 5-year forecasts to assess how the market is projected to develop through to 2030.

More new market research publications by our partner can be found at the Euromonitor page

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