Alcoholic Drinks Embrace Disruption Globally, States Euromonitor in Its In-demand Report Available at MarketPublishers.com22 May 2017 • by Natalie Aster
LONDON – Disruption is catching hold of the alcoholic drinks industry in many ways. Among the presence of the opportunities in the market, the risks facing the industry range from political instability and unprecedented economic headwinds to radical packaging, positioning and distribution formats.
The growing evolution of hometainment, soaring macro headwinds and a migration to politicised marketing will likely make waves far and wide.
Coopetition is morphing into competition, homebrewing is the novel micro whilst imports are facing the risk of surging taxation and legislative barriers.
From shifting the focus of positioning toward the narrative as opposed to traditionalist cues, adopting substitute packaging formulations and low manipulation manufacturing methods to less established geographic markets like China reaching maturity, the wine sector is recording more rapid development than ever seen before.
Global whiskies are entering the stage, English gin is taking the mantle of the flagbearer of innovation and growth from vodka, cognac is grasping more diversified offerings and micro distilling is going mainstream.
Comprehensive research report “Alcoholic Drinks: Key Trends for 2017” created by Euromonitor offers an all-encompassing, unprejudiced analysis of the market for alcoholic drinks on a global scale.
The study gives deep insights into to the size and shape of the marketplace; identifies growth sectors and factors driving change; casts light on the buzz themes, emerging geographic regions, categories and trends, opportunities and threats, alongside burning issues and white spaces pertaining to the industry. The report provides competitive intelligence about the outstanding players and brands based on total volume. The research study includes detailed forecasts illustrating how the market is poised to develop in the next five years, as well as discusses the criteria for success.
More in-demand market research reports by our partner can be found at the Euromonitor page.