Fast Food Sector Long-Term Prospects Changed Irrevocably, States Euromonitor in Its Comprehensive Report Available at MarketPublishers.com

12 May 2017 • by Natalie Aster

LONDON – To date, fast food chains need to be ‘better’ in order to continue their existence. Consumers are requiring better food, experiences, corporate citizenship and, eventually, more value for their money.

The fast food sector long-term growth prospects have irrevocably changed.

Operators cannot be reliant on uninhibited growth in a few leading emerging markets, nor on consistent stable returns in key developed marketplaces. New players are emerging, novel channels are expanding and vying for the share in the fast food market, and customers themselves are changing their habits in ways that may not inevitably benefit leading chains. Operators are required to find novel ways to flourish within this market space, embracing a strategic balance of value and premium offerings to maximise appeal and sustain a competitive edge.

Quality is currently a key priority within the fast food sector. Consumers seek top-quality ingredients and preparation methods, and they want to see that operators are making arrangements for enhanced quality, even at the bottom price tiers. Consumers demand better food, but they wish better everything else, too: easier, faster, more convenient, more exciting and satisfying, all at value-driven prices.

Comprehensive research report “Fast Food Global Overview - Part 1: Value or Premium?” drawn up by Euromonitor is devoted to an in-depth analysis of the market on a global level.

The study casts light on the size and shape of the entire consumer foodservice market with a focus on the fast food sector. It highlights buzz issues, emerging regions and countries, categories and trends and also burning industry topics and white spaces. The research study discusses the leading companies and brands, offers a strategic assessment of key factors impacting the operating environment. The study pinpoints the growth sectors and strategically analyses the factors driving change in the marketplace; canvasses the competitive environment, discusses the market’s top players and leading brands. The research study provides detailed 5-year projections to see how the market is anticipated to evolve in the offing.

More market research studies by our partner can be found at Euromonitor page

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