Water Ice Cream Sector Sees Lower Interest from Western European Consumers, Says Euromonitor in Its Report Available at MarketPublishers.com
14 Mar 2017 • by Natalie Aster
LONDON – Sales of ice cream and frozen desserts stand at more than USD 20 billion in Western Europe. This region is now the biggest ice cream and frozen dessert marketplace. But, there was a drop of sales in Italy in 2016, which negatively affected the overall growth in the region.
Turkey, France and Spain are believed to be the most promising markets, and take-home dairy ice creams and frozen yoghurt are the most promising categories.
When it comes to the ice cream sales, Italy is the number one player. This country accounts for more than one third of the regional sales. But the situation may change in future due to a decline of sales in Italy.
Single-portion dairy ice cream and ice cream suffer the largest losses due to the fact that their distribution channels were hit by the recession.
Germany holds a position of the second largest marketplace in the region. It also represents one of the leading contributors to the value growth in the region.
An increase in the premium offerings’ availability along with off-season sales is the major driver of growth of the market in Germany.
There is a decline in the popularity of frozen desserts and water ice creams, but the interest in frozen yoghurt is on the rise.
Uniliver is the top competitor in Western Europe thanks to the strong equity of brands in owns.
Cutting-edge research report “Ice Cream and Frozen Desserts in Western Europe” elaborated by Euromonitor International offers an in-depth analysis of the Western European market for ice cream and frozen desserts. The study starts with a comprehensive overview of the regional marketplace.
It throws light on the local competitive environment. The report contains detailed country snapshots. Forecast projections are on hand in the research study.
Countries covered in the research report comprise: Germany, Italy, the UK, Turkey, Switzerland, the Netherlands, Belgium, Greece, and more.
More insightful studies by our partner can be found at Euromonitor page.