Beauty Market Landscape Undergoes Changes, States Euromonitor in Its In-demand Report Available at MarketPublishers.com23 Feb 2017 • by Natalie Aster
LONDON – Consumers in emerging markets give more preference than their counterparts in developed markets for window-shopping, recreational and spare time, with actual stores acting as a hub for community and investigation.
Both over-the-counter selling and remote shopping enjoy advantages of on-demand applications, live video broadcasting and social networking sites, as they take a new look at the meaning of community and thrive in the context of the gig economy.
The buying process is gaining importance in beauty, most notably in colour cosmetics, as fans get agitated much like music fans or die-hard fashionistas. Novel models of choice and delivery give customers immediate gratification, and those that do not, exploit the hysteric neurosis and waiting-game by making it an experience in and of itself.
Omnidirectional technologies such as augmented and virtual reality (AR/VR), and multimedia, encompassing podcast and video, emerge as crucial platforms for brands to be able to demonstrate their identities and sustainable practices; attracting the socially minded but visual millennial consumers.
In-demand research report “Experience More: The Beauty Industry Adds New Dimensions Across the Value Chain” prepared by Euromonitor offers deep, true insights into to the beauty and personal care marketplace. The study sheds light on size and shape of the sector, buzz themes and burning industry issues, emerging regions/countries, categories and prevalent trends, high-growth sectors and factors boosting change in the market space. It outlines the competitive scenario, identifies the dominant industry participants and key brands, and presents a strategic analysis of key factors impacting the market. Detailed market development forecasts are presented in the report, too. Additionally, it explores developments in the premium versus mass segments, and the progress of new beauty concepts.
More in-demand studies by Euromonitor are available at its page.