Malaysia Baby Food Sales to Grow in Value and Volume Terms to 2022, States Canadean in New Report Available at MarketPublishers.com

30 Jan 2017 • by Natalie Aster

LONDON – Malaysia boasts an advanced food production industry; however, the scale of its baby food industry is still quite small. The country’s healthy economic growth has made commercial baby food available to a surging number of parents. Furthermore, the increasing number of births has also boosted sales.

The baby food industry has seen an increase in yearly sales in terms of volume and value except in 2012. The total volume sold surged by 12% since 2010; while the market value in 2016 was 96.5% higher compared to 2010, and equivalent to a hike of 71% at constant 2010 prices.

Through to 2022, sales of baby food are projected to increase by only 5% by volume, but value sales are set to grow by 31.5% at current prices.

The market is led by the baby milk category, which grabbed 90% of retail sales. Cereals represented 6.4%, with wet meals accounting for only 1.2% of market value. Other baby food, currently composed of rusks and snacks, captured 2.6% of market value.

New research report “Baby Food in Malaysia” elaborated by Canadean provides deep insights into Malaysia market for baby food products. It contains detailed data about the trends and dynamics impacting the industry; evaluates significant changes in consumer behaviour and identifies lucrative markets and areas for product improvement. The study offers granular profiles of the companies active in the industry and new firms considering entry into the market alongside their leading focus product sectors. The report provides an examination of different product sectors with the major features and developments, per capita trends, segmentation, and the various producers and brands. The report gives an overview of the baby food retailing space and a discussion of the top retailers in the country in tandem with the marketing channel. Future forecasts considering different trends that are likely to influence the industry are also included in the study.

More reports by the publisher can be found at Canadean page.  

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