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Italy Retail Banking Sector Examined in Cutting-Edge Report by Verdict Retail Recently Added at MarketPublishers.com

13 Jan 2017 • by Natalie Aster

LONDON – At present, the financial products market in Italy is less concentrated than in other countries. Except Intesa Sanpaolo and UniCredit, only few providers have a considerable market share.

Across all products categories, the branch is still recognized as the major acquisition channel, though online is gaining traction in the savings market. The mobile banking is in its nascent stage, although some providers take initiatives to introduce mobile onboarding, and high smartphone ownership rates bode well for future adoption.

Each of the current account providers in the country – barring ING – has a negative NPS rating, with UniCredit and BNP Paribas the weakest performers.

Now, consumers in Italy are concerned with being treated honestly by the brands they use and also using companies, which have established track records.

Topical research report “Retail Banking Country Snapshot: Italy 2016” elaborated by Verdict Retail presents in-depth insights into the Italian retail banking industry with a focus on the current account, mortgage, savings and personal loans.

The research study highlights the recent changes of the country’s retail banking sector, uncovers info on the existing financial products and offers info on competitive landscape and top market participants. It investigates consumer preferences and distribution channels. Additionally, the report uncovers data on possible future trends and prospects, and contains forecasts for the short run.

Reasons to Buy:

  • upgrade knowledge of retail banking sector performance in Italy;
  • learn about financial products available in the country;
  • become abreast of the local consumers’ preferences;
  • estimate the impact novel entrants and distribution channels are expected to have on the country’s retail banking sector;
  • find out how the market is set to develop in the short run;
  • etc.

Many other reports by Verdict Retail are available in this Market Publishers’ catalogue.


The Market Publishers, Ltd.
Natalie Aster
Tel: +44 208 144 6009
Fax: +44 207 900 3970
[email protected]

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