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Population Growth to Drive Staples Consumption, States Euromonitor International in Its New Research Report Available at MarketPublishers.com

05 Jan 2017 • by Natalie Aster

LONDON – In very saturated markets, some consumers are transitioning from consuming staples, but this creates huge opportunities for producers to target higher spend, smaller audiences that give preference to quality. Somewhere else, demographic development is poised to be the key driver of a hike in the consumption of staples.

Considering that staples are usually consumed on specific occasions, especially meal times, the volume growth has its limits. Hence, the great majority of volume growth through to 2021 is likely to take place in the countries with considerable population increase – specifically within APAC, and the Middle East and Africa.

In those marketplaces where staples are poised to keep on witnessing stagnant volume consumption per capita, a focus on attaining value growth by targeting consumers with high discretionary spend appears to be the most reasonable option. This could be accomplished either by leveraging the higher weakness for ‘perimeter shopping’ or by way of e-commerce meal kits, which tend to appeal to more affluent consumers.

New research report “Staples Overview: Exploring Possibilities for Growth in Rice, Pasta and Noodles” created by Euromonitor sheds light on the size and shape of the packaged food market, focusing on the staples segment.

It casts light on the buzz topics, emerging regional and country markets, market categories and key industry trends. The study presents a detailed strategic analysis of the factors driving the industry such as premiumisation, health and wellness, convenience and value-for-money as well as discussing how those trends impact the factors such as new product developments, innovations in packaging, retail pricing, retail distribution, both historically and in perspective. The report identifies the top companies and leading brands, as well as sheds light on the overall competitive environment. Furthermore, detailed 5-year forecasts of the market’s future trajectory are at hand in the study.

More new research reports by Euromonitor are available at its page


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Natalie Aster
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