Packaged Food in Sweden Grew in Terms of Value in 2016, States Euromonitor in New Report Available at MarketPublishers.com28 Nov 2016 • by Natalie Aster
LONDON – In Sweden, packaged food demonstrated higher growth in 2016 in terms of value than in was over the recent years. The increase stems from a rise in unit prices and volume gains.
In 2016, unit prices grew at a little bit higher rate than inflation did. The value share of the private label grew in 2016, and it held back an increase in the unit price to a certain extent.
Products that are heave on indulgence and low in sugar were among the best performing ones in 2016. The previous noteworthy trend was the demand for more natural trend.
The private label continued to enjoy growing influence in the Sweden due to the fact that private label companies were able to replicate launches of innovative brands within a relatively short period of time (i.e. a couple of months).
Private label player were also innovators in some cases, and retailer commercials have played a pivotal role in the strategy.
Consumers, as a consequence, remain positive about own lines of retailers, though there are some fears over the limited choice and small assortment.
Newcomers are also doing well in this market. It is a common practice that they turn into an acquisition target for larger players. And this has positive impact on the further consolidation in the Swedish competitive environment.
As of 2016, grocery retailing in the country was quite stable. There was just little movement between channels.
Development took place in different channels since retailers concentrate on making store layouts more convenient.
New research report “Packaged Food in Sweden” drawn up by Euromonitor International offers an up-close look at the packaged food space in Sweden. The study provides an all-round overview of this marketplace. It investigates trends and developments and explores factors that drive growth.
The report discusses how tough the competition is in the market and concentrates on major players. Historical data relative to the marketplace as well as forecast figures are available in the research study.
New reports by Euromonitor are on hand at its page.