AME Multiplay Households Number to Increase at 20.3% CAGR to 2020, States Pyramid Research in Its Report Published at MarketPublishers.com16 Nov 2016 • by Natalie Aster
LONDON – Globally, operators are seeking to find new revenue streams, boost margins and ARPS, keep current customers and decrease churn. Multiplay bundle services, comprising traditional telecom services like fixed-line voice, fixed broadband, pay-television and mobile services, is one of the strategies being employed by operators in the Africa and Middle East (AME) to attain these goals.
In 2015, there were 11.3 million multiplay households across the AME region, with the number expected to reach 28.4 million by 2020-end, registering 20.3% CAGR. The adoption of multiplay services is expected to mainly propelled by such countries as South Africa, Israel, the UAE, Qatar and Saudi Arabia, buoyed by a high level of fixed broadband and pay-television penetration across the region.
Most operators in the region are still mainly focused on attracting clients to multiplay bundles via aggressive price discounts. Nevertheless, operators are increasingly beginning to create innovative value-added services that can integrate with their multiplay offerings as they are aimed at providing unique experiences to their customers.
Comprehensive market study “Multiplay in the AME: Pricing Discounts and Value-Added Services are Key Operator Strategies” prepared by Pyramid Research aims to give an overview and in-depth analysis of the multiplay services market region-wise, with detailed forecasts provided of key indicators through to 2020. The report offers a shrewd look at the actual market size estimates, as well as historical and forecasts, for multiplay services in the region. The study includes an all-round assessment of the value proposition models that operators implemented with a view to fostering their multiplay services offerings and lure customers. It also gives details about the key findings pertaining to a competitive analysis, product offers, pricing strategies, and strategic moves that operators are elaborating to boost customer experience of the users of multiplay services.
More market reports drawn up by this publisher can be found at Pyramid Research page.