Hot Drinks Market Grows Swiftly, Says Euromonitor in New Report Available at MarketPublishers.com
01 Nov 2016 • by Natalie Aster
LONDON – The market for hot drinks grows at a high speed. Expansion of tea specialists and specialist coffee shops favor this growth. Rising health consciousness is one more factor encouraging the growth. Single origin coffees have been popularized by the “third wave” coffee shops.
Interest in premium coffee is expected to increase in the offing due to the rising awareness over barista-quality instant coffee. In the meantime, coffee shop brands are increasing their retail presence. Customization and flavor variety is becoming one of major trends in the coffee marketplace which is spearheaded by coffee shops.
The growing number of young consumers is attracted via unique flavors. Meanwhile, luxury tea “experiences” become a focus of tea producers. Herbal and fruit teas are expected to dethrone other teas due to health benefits they offer. Herbs and mushrooms are now incorporated into drinks by many tea producers.
Instant coffee remains a niche, but functionality is currently key in other hot drinks. However, new coffees are competing against sports and energy drinks.
New research report “Hot Drinks: New Products Focus on Premiumisation and Functionality” developed by Euromonitor International Ltd. The study draws up a very detailed picture of the global hot drinks marketplace. It sheds light on growth sectors of this market space and identifies factors that drive changes in it.
The report helps its readers to gain understanding of the competitive landscape. It throws light on major companies and leading brands. The research study also projects development trends in this marketplace for the years to come.
- 360-degree overview of the marketplace;
- discussion of the most recent trends and developments;
- insights into the competitive landscape;
- information on forces driving change;
- future projections for the hot drinks market;
- and more.
More new research studies by our partner can be found at Euromonitor page.