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Indian Denim Brands Offer Innovative Products to Attract the Youth, Says SRI in Its Novel Research Report Now Available at MarketPublishers.com

05 Oct 2016 • by Natalie Aster

LONDON – The world’s denim market is likely to climb to the value of around USD 64.1 billion by 2020. Whilst the Indian denim market has demonstrated steady increase, still it accounts for only 5% of the worldwide denim market.

The present production capacity of the denim manufacturing industry in India stands at 1.1 billion metres per annum, while the utilization rates reach 80%. In the year 2015, the production of denim in India reached 1.2 billion, compared to only 700 metres in 2010.

Presently, the men’s sector holds the biggest share of India’s denim market; however, the women’s and kid’s sectors are predicted to see the highest growth rates in the years to come due to increasing focus of retailers and brands.

The denim category is considered to have the largest growth potential within the overall Indian apparel sector. Nowadays, the youth commands the lion’s share (about 73%) of the Indian population, therefore companies are actively launching new products (like breathable denims, water repellent denims, weather adaptable denims, etc.) to attract this target consumer group.

The new research report “Assessment of India's Denim Market 2016” prepared by Smart Research Insights (SRI) delves deep into the current scenario in India’s denim market, outlines future market opportunities and investigates the key growth driving forces, challenges and restraints. The report offers a clear picture of the market landscape, reviews the latest country’s industry developments, explores the market dynamics, identifies emerging trends and uncovers reliable updated statistics. This insightful research report investigates the market competitive environment and presents detailed profiles of the dominant participants in the Indian denim market. Additionally, future forecasts are provided.

For other new research reports by the publisher follow to Smart Research Insights page.


The Market Publishers, Ltd.
Natalie Aster
Tel: +44 208 144 6009
Fax: +44 207 900 3970
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