Coffee Industry Is at Crossroads, Says Euromonitor in Its Cutting-Edge Research Report Recently Added at MaketPublishers.com

15 Sep 2016 • by Natalie Aster

LONDON – Coffee as a beverage category has steadily increased its share of the overall consumer spending on beverages during the previous ten years both at the global and regional scales.

At present, the world’s coffee industry is at crossroads: from one side it is enjoying unprecedented growth, and from the other side facing a complex competitive environment. Now, the developed coffee markets are characterized by rising commodification, they witness intense competition and strong demand for more premium product offerings. Meanwhile, in the emerging economies coffee culture expands apace, however it is still challenging to meet the demand amid lower-income consumers.

A big and increasing percentage of coffee sales and occasions now take place via foodservice channels. This is resulting in enhancing demand for better-quality and higher-priced options through retail. Moreover, it drives increased competition, as numerous out-of-home brands are looking forward to deepen their footprints in the retail space. More than all other foodservice channels, coffee shops are likely to create whole new categories of soft drinks, taking benefits from high artisanal appeal and daily consumer attachment.

New topical research study “Coffee in 2016: From Premium to Luxury” elaborated by Euromonitor International Ltd. gives an in-depth insight into the current state of the world’s coffee industry. It provides reliable data on the market shape, size and shares; discusses buzz topics, covers key geographical coffee markets, examines competitive landscape and reviews leading brands and companies, touches upon the recent industry developments, product launches, packaging innovations and pricing issues. Furthermore, a comprehensive future outlook for the coffee industry is provided in this report.

Other cutting-edge insightful studies by Euromonitor are given in this catalogue.

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