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India Household Cleaning Sector to Post 22.74% CAGR to 2021, States Bonafide Research & Marketing in Report Published at MarketPublishers.com

09 Aug 2016 • by Natalie Aster

LONDON – The Indian market for household cleaning is expected to register a 22.74% CAGR in the next 5 years. Within the utensil cleaning category, dishwashing bars take the lead in terms of market revenues, with liquid cleaners following after and dishwashing paste contributing the least to market growth. Customers in urban regions are currently transitioning to dishwashing liquids which are projected to see healthy growth in the years to come. Powder based utensil cleaners will likely diminish from the market. The surface cleaning sector is gaining traction largely on account of surging brand awareness owing to intense promotion by the industry giants. Category-wise, floor cleaners dominate in terms of revenues, with multi-purpose and specialised cleaners coming next. Surface cleaners are aimed primarily at urban citizenry and hence are more in the charts in urban marketplaces. 

Liquid toilet cleaners are widely used in India’s market due to low prices per unit and consumers’ age old preferences. Toilet in-cisterns and toilet rim blocks are increasing at a fast pace on account of their improved cleaning practices and user-friendliness. Household cleaners are predominantly sold through modern retail shops such as hypermarkets, supermarkets and malls. Sales of household cleaning products via Internet remain minor so far, however having potential to grow in the offing owing to surging Internet and mobile phone penetration in the country.

Reckitt Benckiser, Hindustan Unilever, Jyothy Laboratories, Dabur India, Rohit Surfactants, SC Johnson etc. are amid the key players in the domestic household cleaning marketplace. Leading brands involved in the industry include Pril, Vim, Harpic, Exo, Xpert, Domex, Colin, Lizol, Mr Muscle, Sani Fresh, Cif, Dazzl, Dettol, and Easy Off Bang, among others.

The insightful report “India Household Cleaning Market Outlook, 2021” created by Bonafide Research & Marketing gives an all-round analysis of the market on a country level, focusing on the organised sector.

The report gives an accurate assessment of this market’s size in value terms and offers a market share analysis by company, brand, category, demographics and based on sales channel; provides a detailed price, product, and variant analysis. It contains an insightful overview of leading market categories; draws up a comprehensive picture of the economic environment in this country; offers a raw material analysis; canvasses the policy and regulatory landscape; covers the trade dynamics. It incorporates a channel partner analysis; analyses key drivers and restraints; indentifies market trends and developments; investigates the competitive environment and profiles the top 10 industry layers. Detailed forecasts of the market development are provided as well.

More in-demand studies by the publisher are available at Bonafide Research & Marketing page.


The Market Publishers, Ltd.
Natalie Aster
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