Milks Sector Dominates Thai Baby Food Market, Informs Canadean in Its Cutting-Edge Study Now Available at MarketPublishers.com21 Jul 2016 • by Natalie Aster
LONDON – Thailand has experienced a difficult economic environment during past several years on the background of social unrest and political instability. The live birth number has fluctuated but the underlying trend is downwards.
From 2009 till 2015, the Thai baby food market grew by approximately 20%. Value growth was highest in the cereals and meals sector, while growth in the milks sector was restrained by difficult economic situation in the country along with competitive price discounting.
In 2015, the market was dominated by the milks sector, which commanded a volume share of 90.4% and a value share of almost 93% in the total domestic baby food sales. The second position was held by the cereals sector with a share in volume sales estimated at less than 5%.
Food outlets remain the key distribution channel for baby food in Thailand. In 2015, this distribution channel accounted for a mammoth share (more than 95%) of the Thai baby food sales volume.
The Thai baby food market is led by such major players as Nestlé, Danone and Mead Johnson. These top three market leaders accounted for 90% of the market volume and 90.8% of the market value. The lion’s market share (41.7%) belongs to Nestlé.
The latest research report “Baby Food in Thailand” drawn up by Canadean includes an extensive and highly detailed analysis of the Thailand baby food market, focusing on its current and future trends. The study provides valuable data on key factors affecting the industry development, examines important changes in consumer behavior, covers key features and developments in the sector, provides the market segmentation analysis and discloses info on top manufacturers and brands. Moreover, the report comprises a review of the emerging opportunities and growth prospects as well as presents market forecasts.
For more comprehensive research studies by Canadean, follow to its page.