China Beer Market to Grow by 45% through 2017, States SRI in Its In-demand Report Published at MarketPublishers.com
06 Jul 2016 • by Natalie Aster
LONDON – To date, China is the world’s major beer market by volume, and it is also projected to turn into the leading beer market globally by value of total sales in 2017. As of 2014, the country’s beer market value stood at over USD 73 billion as against around USD 44 billion in 2010. Premium beers are anticipated to grab more than a third of the Chinese beer marketplace by the end of the decade. The rapidly increasing disposable income levels in tandem with the increasing drinking age population in China and rising leaning towards premium beers are amid the major drivers of the market growth.
By 2017, the domestic beer market is set to grow by 45%, outperforming the USA which is now the world's largest beer market by value. Currently, there are 5 leading beer groups which together make up 80% of the Chinese beer market, including Carlsberg China, Anheuser-Bush InBev, China Resources Snow Breweries, Beijing Yangjin Beer, and Tsingtao Brewery. In the years to come, winning strategies in the national beer market are poised to witness players reinforcing their brand positioning, new product introductions, and cost and distribution control.
Topical report “A Study of China's Beer Market 2016” by Smart Research Insights (SRI) sheds light on the beer market dynamics globally with a focus on China. The research study investigates the market performance and key statistical figures; analyses the market drivers and emerging trends; uncovers key growing opportunities in the sector; discusses and explores the incentives and performance of the leading players. The latest opinions of the industry stakeholders are also at hand in the study.
More reports by Smart Research Insights are available at its page.