African Fast Food Market Opens Up New Growth Opportunities, According to I&R Report Available at MarketPublishers.com

06 Jul 2016 • by Natalie Aster

LONDON – A slew of novel opportunities have become available in Africa’s fast food market owing to the growing demand for fast food, along with the rising trends such as convenience and value for money. The African market for fast food is still at an early development stage across many African countries apart from the well established markets of South Africa and Egypt. Over the past 2 years the increasing target audience has witnessed a hike in overseas brands setting up shops on the continent to reach the expanding middle class. Increased worldwide interest through direct investment by companies such as Yum! Brands have also played a major part in changing the supply chains and opening up markets to start-up companies. 

With the rising levels of income and all of the typical emerging market dynamics being in play, like urbanisation, more hectic living habits, a lot of people in Africa are also increasingly obtaining access to branded fast food restaurants for the first time round. Nevertheless, while rich pickings are available in the Africa‚ this must be tempered with awareness of the trading risks like the dearth of formalised retail infrastructure, energy shortages and inadequate logistics and supply chains.

Topical research report “I&R - The African Fast Food Market Report 2016” elaborated by Investment & Research (I&R) covers Africa’s fast food market, focusing on the countries such as South Africa, Egypt, Morocco, Kenya, Nigeria, Tunisa, Botswana, Ghana, Algeria, Zimbabwe, Namibia, and Zambia.

The study offers detailed forecasts for Africa’s 12 fast food markets and an outlook on the rest of the continent. It includes a SWOT analysis examining the African fast food market. The study identifies and profiles the top 17 companies operating within the market, including granular market share data for 2016. The report canvasses the latest market developments and trends, challenges and drivers, and sheds light on the sources of potential market growth going forward through to 2026, as well as provides a refined understanding of how to tap into the potential of this marketplace.

More reports by our partner are available at TechSci Research page

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