Baby Milks Dominate Baby Food Market in Turkey, Says Canadean in Its Report Available at MarketPublishers.com

05 Jul 2016 • by Natalie Aster

LONDON – The growing number of birth and relatively buoyant economy over the recent years have stimulated growth of the Turkish baby food marketplace. Manufacturers’ strong marketing also encouraged this growth.

Retail sales grew by more than 130% at current prices over the period 2009-2015, but they were only 46% up at constant prices of 2009.

The country’s economy is set to perform relatively well, and annual real growth is forecast to average 4%.

Baby milks lead in terms of sales, they accounted for just under 86% in terms of volume and more than 94% in terms of value as of 2015. Cereals and dry meals held a cumulative 4.9% share of volume sales in the same year.

Pharmacies used to be the major distribution channel for baby food, while grocery outlets sold cereals and meals only. Baby milks are also widely available in hypermarkets and supermarkets.

The Turkish marketplace is dominated by several large players like Ülker Hero and Danone.

Topical research report “Baby Food in Turkey” elaborated by SDI offers a comprehensive guide to the Turkish market for baby food. The study provides valuable details on the background of this marketplace: information on births and population trends, breastfeeding trends and legislation, and more.

The report discusses major trends and developments in the Turkish market, estimates its value and volume. The research study covers manufacturers’ shares and throws light on the sectors’ performance.

It investigates production and foreign trade and profiles major companies. Economic background together with a discussion of prospects and forecasts for this marketplace can be found in the research report.

Report Highlights:

• all-round overview of the marketplace;
• details on trends and developments;
• insights into the competitive environment;
• company profiles;
• investigation of production and foreign trade;
• future projections;
• and more.

More new studies by Canadean are available at its page. 

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Natalie Aster
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