Food Retailers Dominate Baby Food Sales in Portugal, Says Canadean in Its Report Available at MarketPublishers.com23 Jun 2016 • by Natalie Aster
LONDON – A sharp decline registered in the number of births in Portugal has hit the local baby food marketplace to a great extent. Cereals used to be the largest sector in this market, but the situation changed in 2006 when they were dethroned by wet meals.
In 2015, an approximately 35% share of the market (in terms of volume) belonged to baby meals and they were followed by cereals, baby milks, baby drinks and finger foods.
Infant formulae, however, is well ahead of cereals and wet meals in terms of value.
In 2015, the Portuguese market showed an increase after six years of being idle. In 2015, overall consumption of baby food in this country was just slightly over 18% of the one in 2009.
Pharmacies held a small 10% share of the sales in 2015, while this share was around two times higher in 2000.
Food retailers currently dominate this space, and they continue to deepen their footprint in this marketplace.
Topical research report “Baby Food in Portugal” drawn up by Canadean offers an insightful analysis of the baby food market in Portugal. The study shares with a reader valuable information on background of this marketplace.
It throws light on market sectors’ performance by focusing on key features and developments, limelighting per capita trends and disclosing data on manufacturers and brands.
The report pays special attention to a distribution channels. The research study concentrates on suppliers and discusses export and import trends. It delves deep into economic and demographic background. The research report also forecasts future developments.
- all-inclusive overview of the marketplace;
- coverage of all market sectors;
- insights into distribution trends;
- focus on the competitive environment;
- future outlook;
- and more.
More new studies by Canadean are available at its page.