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India Household Cleaning Market to See High Growth, Expects Bonafide Research in Its New Report Available at MarketPublishers.com

10 Jun 2016 • by Natalie Aster

LONDON – The Indian household cleaning industry cannot boast a high level of organization. An organized sector is three times smaller than the unorganized one. Branded household cleaning forms the organized sector. A market value of this sector is forecast to grow at a 23% CAGR in the upcoming years.

Dishwasher bars hold the largest share in the utensil cleaning segment, with liquid utensils lagging behind.

Dishwasher liquids are expected to show swift growth in the near term since consumers living in urban areas have started to upgrade to them.

In the meantime, powder-based utensil cleaners are set to become no longer available in the marketplace.

Growth of the market for surface cleaning is primarily ignited by rising awareness about brands in the wake of promotion activities launched by major companies. Urban households emerge to be key targets for surface cleaners.

Competition between national brands and private labels becomes increasingly tough, while Indian government’s initiative for cleaners is leveraged by marketers.

Liquid toilet cleaners enjoy high popularity in the country as their prices are relatively low and they appeal to a specific age of consumers.

Rim-blocks and toilet in-cisterns categories grow rapidly and their growth is encouraged by their usability and high enhanced cleaning effect.

Modern retail stores (e.g. hypermarkets) represent a main distribution channel for household cleaning products, while online sales of such products are extremely low. The online sales may grow in the coming years due to rising penetration of mobile phones and internet in India.

New research report “India Household Cleaning Market Outlook, 2021” prepared by Bonafide Research & Marketing Pvt. Ltd. offers comprehensive examination of the household cleaning market in India. The report starts with an insightful overview of this evolving marketplace. It estimates the marketplace’s sizing and covers pricing.

The report limelights each segment of this market. The research study also focuses on the economic situation in this country, discusses raw material marketplace and explores market penetration. Policy and regulatory landscape, drivers and challenges of the marketplace are also investigated in the research report.

The study also sheds light on major trends and development, forecasts future trends and profiles top players.

More new research reports by Bonafide Research can be found at its page.


The Market Publishers, Ltd.
Natalie Aster
Tel: +44 208 144 6009
Fax: +44 207 900 3970
[email protected]

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