Healthcare & OTC Market to Gain Momentum, Says Canadean in Its Report Available at MarketPublishers.com31 May 2016 • by Natalie Aster
LONDON – The healthcare and over-the-counter (OTC) medication market is majorly fuelled by the dominance of health and wellness trend, but producers must look beyond the bounds of health functionality alone to be still relevant in an ever-developing category. Pharmaceutical, sports supplement, and healthcare companies must derive inspiration from the broader food and beverage space to answer to trends like pill fatigue, and an increasing appetite for natural healthcare solutions.
The burden of busy contemporary lifestyles is casting a shadow over consumers, with stress and tiredness being the most clamant health concerns having a bearing on the current consumer.
Mitigating disease risks and supporting health are amid the major incentives for exercising amid the most active customers paving the way for multifunctional sports supplement that incorporates extra health benefits.
In spite of surging craving for food over pills, consumers still tend to use minerals, vitamins, and other food supplements on a regular basis as against food or beverages with specific functional health benefits.
New cutting-edge report “Top Trends in Healthcare and OTC; Exploring the over-the-counter medication; vitamins, minerals and supplements; functional food and drink; and sports nutrition categories” elaborated by Canadean canvasses key behavioural and attitudinal insights forming the opportunities in key market categories. It gives true insights into the major consumer segments that are set to become a key target for innovation; identifies 5 of the most essential trends to be exploited by brands if they want to stand out from the pack in a highly competitive marketplace; examines key insights and trends giving a boost to the market; the best examples of innovation, associated with distinctly identified trends.
More reports by Canadean are provided in the publisher’s catalogue.